9/18- 8:00 meeting started
8:01- Meeting with group, Amy and Becca started
8:02- Amy asked how meeting with our mentor went
8:03- Anthony took a first stab at how meeting with our mentor went and talked through how we’re coming along. Asked if we could see how the websites are supposed to look based off of past classes.
Amy- Debated sending capstone presentations from last semester. Amy to pick one group project to send to the team.
Amy- looking for site to be as creative and fun as possible.
Competitive analysis- there are a lot of words on the page, how can we make it look clean and easy visible. Going to refine the website as we go, we will add more visibles. Nice start on data, good use of sources, a lot of good research. Got market shares out there, but only a small portion.
8:06 Kristin to look at the market share even more
-Direct vs. indirect competitors- Kristin asks Amy & Becca what they think is the best. To look at larger real estate market.
8:07- Becca really likes our site and really likes our company profile. Clever use of words. In terms of analysis, if it’s possible to narrow market down to services that find rentals we might get false sense of what competition looks like. If there is a way to think primarily about rental market vs. real estate.
8:09- Becca talks about the competitive analysis, one of the best looks at a competitive analysis, she thinks that we did a great job at collecting information and putting it into relevant categories. A lot of the information that we found is helpful.
-One thing to note in the section on competitive advantage- next step would be to take all of the information and pull the key insights that are pointed at our pitch.
8:12- Amy suggests that we take this information and add some more graphics to the page. Overall our competitive analysis page is looking great.
-Project plan- Amy says we put a good scope around what our project is and what’s included. She is looking for a traditional project plan and who is going to complete them. Who is completing what tasks and what date they need to be completed by.
Anthony- asks if we should include the tasks in the market or the tasks in the syllabus.
8:14- Amy says that we should put the project plan together using the timeline in the syllabus. Would not get rid of scope, stakeholders, or measures of success.
8:15- Crystal has a question about the site and the purpose of the actual site—for pitching to investors. Should it be branded for a customer or for investors?
8:15- Amy says that the site is for potential investors. Everything on the site should be clean. The piece that is the most customer focused is the prototype.
8:16- Crystal asks if there are other themes that we could use in our website.
8:17-Amy- If we want another theme, we can let her know to have another one uploaded. Crystal found other themes that she’d like to use.
8:18- So many limitations to the magazine theme, if we want to put together another theme. Amy is happy to help.
8:19- Anthony asks about other class assignments for final projects, who should we be pitching to?
8:20- Amy suggests that we write a couple of paragraphs to investors and what we found to be relevant to the market. Why they really need the product.
8:21- Becca suggests that as we move along, in the brand profile for example, as you move towards moving towards a pitch deck. Find a way to pull out the problem in a meaningful way. Often time pitch desks, we talk about the problem first. Re-organizing the problem first.
8:22- Becca and Amy can tell that we’re working hard on the project and there’s a lot of depth and understanding.
8:23- Meeting adjourned.