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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
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Creator Joseph Epstein and his business partner, Jim Bowen look to expand the Chef X platform by incorporating the game into a larger cooking lifestyle brand: #cheflife.  #Cheflife remains in its infancy with a variety of projects still in development.

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Beard Winner (in development):

a mobile application that allows users the opportunity to upload their best food creations and compete against others’ through a community ratings system.

Aromas in Coffee (in the marketplace):

“The Ultimate Scratch n’ Sniff Gift for Coffee Lovers.”  This art book was designed as a physical marketing tool for the #cheflife brand.

ChefApproved (in development):  

An e-commerce website of crowdsourced cookware recommended by famous chefs in the culinary industry.

Chef X (in development):  

A subscription-based social gaming platform that allows users to improve their cooking skills, share their experiences and compete with others as they go.

Copyright © 2023 · Sheryl Kantrowitz
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