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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
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Project Plan

chefx_project-plan

The following schedule is built-out post team selection and 7/25 initial project proposal. The scheduled meetings are subject to change depending on group availability but all milestone due dates are set. The group assumes we will be meeting one time per week, meeting with the capstone advisor bi-weekly, and meeting with the Key Stakeholder (client) monthly.

Activity Due Date Deliverable Team Member Tasks Notes
Meeting with Faculty Advisers to Review Proposal 8/7/16 Proposal Review with Adviser Introduction to Professor Zinn
Adviser Assignment 8/14/16 Team Meeting: Alignment with Adviser Professor Greene is Assigned Adviser
Client Progress Alignment 8/21/16 Client Meeting: Discussion around Progress
Project Plan, Company Profile, Brand
Profile & Competitive Analysis (Rough Drafts)
8/24/16
Company Profile: Your company profile presents an opportunity for the reader to
understand the company and enable direct comprehension of the highlights of the
organization. The company profile should include relevant details about the company’s
products, brand, marketplace competition, financials and current strategy.
Brand Profile: Provide a complete profile of the brand and why this opportunity or
challenge had ben selected.
Competitive Analysis: Who are the competitors?  Which market does it fit in? Who are
the clients?
Sheryl: Create #Cheflife page on Temple site
Nicole: Create project plan and format minutes
Gina: Create infographic
Team: Go through materials provided by the client,
conduct independent research and add info to
shared Google Drive
Gennie: Expand on Nicole’s project plan; Formating About Us Page
Cady: Project Proposal page
Adviser Alignment 8/28/16 Team Meeting: Alignment with Adviser on progress Scheduled next team meeting for 9/4/16
Team Meeting and Adviser Alignment 9/4/16 Team Meeting: Alignment with Adviser on progress Scheduled next meeting for 9/13/16
Team Meeting 9/13/16 Team Meeting: Discuss next deliverables (Digital Analysis/Data Process Model) Full team to research data around audience, gaming and potential competitors Scheduled next meeting to review deliverables 9/18/16
Team Meeting 9/18/16 Team Meeting: To review the deliverables (Digital Analysis/ Data Process Model) before submission on 9/18 Sheryl to submit to the client before 5pm on 9/19
Digital Analysis, Data & Process Model (Rough Drafts)
9/16/16
Digital Analysis: What is the overall architecture of the digital platform or technology
of interest? How does it work? Pros and cons? What is its impact?
Data Process Model: Utilize on of the tools learned in class to analyze the current
state of the company from the perspective of your problem.
Sheryl: Create Google sheet
Team: Find sources of data and reach out to personal contacts.
Client Progress Alignment 9/25/16 Aligned with clients on what will be in the physical box and brand guidelines
Team Meeting 10/5/16 Team meeting: Discuss integration/ research thoughts on Augmented Reality Scheduled meeting with Adviser on 10/10/16
Prototype, Memo to Company Leaders, Project Deck (Rough Drafts)
10/7/16
Prototype: Utilizing Justinmind or similar, develop/mock up the specific user
experience, design and or user interface you are proposing to develop.Memo to Company Leaders: Develop a memo to company leaders which
indicates why this opportunity is important and should be addressed.
Deck
Gennie: Memo/ Digital Analysis
Cady: Project Plan/deck
Gina: Create infographic
Nikki: Audience segmentation refinement/marketing channels
Sheryl: Digital Analysis – X Y diagram (Perceptual Map)/ marketing channels creative
Team Meeting and Adviser Alignment 10/10/16 Team Meeting: Alignment with Adviser on progress of the site Full team: Refine memo to company leaders and marketing channels
Faculty Adviser Alignment 10/11/16 Team Meeting: Reviewed progress of deliverables and Faculty Adviser feedback Amy to post recording of meeting with Sheryl and Gina on campus to touch base
Client Progress Alignment 10/18/16 Team Meeting: Align with Client on progress of Prototype and Memo to Company Leaders
Second Drafts of all Deliverables & Project Recording
10/21/16 2nd review of all deliverables Full Team: revise all based on agreed-upon changes, including feedback from advisor and capstone professors
Gina and Nicole Meeting 11/5/16 Nicole and Gina met in person to scrub through site and note any inconsistencies Gina: Complete Company Background

Sheryl: Complete prototypes

Full Team: Add visuals to Digital Analysis and Marketing Analysis

Evaluation of Other Teams
11/25/16  All: will receive an assigned group’s project site and evaluation criteria EOW (11/4) from Amy
Finalization of All Deliverables
12/9/16
Final Presentations
December 2016 (TBD)

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