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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
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Meeting Minutes

Meeting Minutes 12.12.2016

December 12, 2016 By Gina Benigno

Final Presentation Preparation Outline Slide deck: ·         Slides 1 -4: Gina ·         Slides 5-8: Gennie ·         Slides 9-11: Nikki ·         Slide 12-16: Gina ·         Slides 17-22: Cady and Sheryl (Pending tomorrow’s discussion) ·         Prototype: Sheryl ·         Sources page: Nikki will update   Notes: ·         Slides 17 – 22 are a bit disjointed and … [Read more...] about Meeting Minutes 12.12.2016

Meeting Minutes 12.7.2016

December 7, 2016 By Gina Benigno

Group meeting 12/7/16 Website Updates:   CADY Project Plan: Cady is reorganizing. We will revisit in next meeting.    GINA Meeting Minutes: Gina will add last two meetings   NIKKI The Project: Content is fine Needs formatting   Memo: Fine   GINA The Brand: Add overview page (currently … [Read more...] about Meeting Minutes 12.7.2016

Meeting Minutes 12.6.16

December 7, 2016 By Gina Benigno

Group meeting 12/6/16 Meeting with Lori: Delete mentions of the Chef Life lifestyle brand – this is proving to be confusing to people, so we are going to keep Chef Life out of our project and focus solely on Chef X. We will generally mention Chef life’s features in our recommendations at the end as a way to demonstrate how Chef X is supported. Future Recommendations … [Read more...] about Meeting Minutes 12.6.16

11.5.16 – Gina and Nicole Website Progress Meeting

November 5, 2016 By Gina Benigno

Gina and Nicole scrubbed through websites and noted inconsistencies, areas that need to be changed, condensed, etc.  See below: MENU BAR  Can we make the buttons non-clickable?  Example rather than click on "The Team" make this a drop down tab (Done.  Now we just need to figure out where to direct the user if they click on any of our main buttons - The Project, The … [Read more...] about 11.5.16 – Gina and Nicole Website Progress Meeting

10.18.16 – Client Meeting

October 18, 2016 By Gina Benigno

Reviewed brand positioning statement Joe and Jim think it covers their goals Reviewed Infographic Outline Joe and Jim like that the infographic is going to prove this game is viable in the marketplace. Discussed “Hungry Gamer” persona to combine foodie and gamer into one new persona Joe and Jim really liked the fit bit persona connection/sense of … [Read more...] about 10.18.16 – Client Meeting

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