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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
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chefx_compeittive

 While there is no evidence of any direct competitors to Chef X, we’ve found some digital cooking platforms that fall within two categories: Time and Resource Games and Skill-Based Instructional Games.  We analyzed these indirect competitors further in the analysis below.

screen-shot-2016-12-10-at-1-18-45-pm
                                                         

So how do these indirect competitors stack up to Chef X?

 

screen-shot-2016-12-13-at-10-02-20-am

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