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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
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chefx_brandoverview

What is the overall architecture of Chef X?

Chef X is a mobile gaming platform that is designed to teach individuals to cook through gamification.  Users are able to pick out recipes to cook and compete while perfecting their cooking skills.  Yes, Chef X is a game.  However, it provides users with more.  Chef X is a community where cooking gamers can come together and interact with each other bringing a social aspect to the cooking world.    

chefx_process

How does Chef X work?

Chef X is a mobile gaming platform that will teach users to cook by having them play a game.  The game will be set up similar to a journey where users are able to build skills along the way.  Throughout the journey users will be able to interact with other users to get a advice.   

What are the pros and cons of using Chef X?

Chef X has many advantages.  The platform is a way to educate and teach individuals in a simple and easy gaming format.  Users can interact, ask questions and build a community.

One issue that Chef X may have at first is adoption, which is why our marketing team will need to be very aggressive with our marketing efforts, so that we can explain to people what exactly Chef X is and why they should buy it.  Since it’s the first platform of its kind people may not readily understand what a powerful tool it is.

chefx_social-community

How does Chef X compare to competitors?

Currently there are no competitors in the marketplace that do exactly what Chef X plans to do, teach individuals to cook through gamification.  As of right now there are only entertainment based restaurant games in the market that are basically strategy games.  They don’t teach you a skill at all.   

What are the future growth prospects for Chef X?

In the future, Chef X will be able to grow by partnering with other companies.  After the initial launch Chef X will work with grocery stores so that they can build out an integrated system that allows its users to buy products from the grocery store for what they are making while gaming.  An additional area where Chef X has the ability to grow would be by adding augmented reality into the platform.

What is the impact or use of Chef X in the mobile or social space?

Chef X has the potential to be the first mobile gaming platform of its kind. Currently there are no platforms that are exactly like it. Chef X will build a community of those interested in learning to cook and as a result they will be able to share their experiences in the mobile (and social) space.  Chef X will bring homemade chefs together digitally in ways that have never been imagined.

Copyright © 2023 · Sheryl Kantrowitz
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