#cheflife is a lifestyle brand company that is focused primarily on utilizing technology, experience, connections and reviewers to inspire cooking enthusiasts to take their interest to the next level.
Recognizing the transformative market opportunity presented by VR/AR, we are recommending #cheflife to utilize this platform agnostic and cutting-edge mobile technology to launch their Chef X brand nationwide.
The Chef X platform
connects users to others.
fosters creativity, flexibility, and learning.
is an antidote to loneliness, isolation, anxiety, and depression.
teaches us perseverance and life skills.
In designing an AR experience for potential Chef X users, we need to:
- define the target audience and communications objectives
- Using AR in-store (e.g. Williams Sonoma) will help to create brand awareness and create a possible connection to the product and the community.
- determine how the AR layer will be activated for users (triggers)
- in stores selling the product? Will customers scan something with their mobile devices? Will we have Google Cardboard there for them?
- By allowing the users to control when the AR layer is activated will make users feel more positive about the AR content and explore it in further detail. They will also be more apt to be interested in delving deeper into Chef X product features when the control is given to them.
- Maybe this can be down with Chef X set-ups in store…no need for AR at all? Thoughts?
- What will be the context that the AR content will be integrated within?
- All AR campaigns have the potential to generate user engagement. How can the Chef X AR experience increase this potential by enabling users to perform more immersive types of actions?
- How will the experience be shared? (User / User Engagement)
- And then there is USER / BYSTANDER engagement? One watches someone in-store and becomes interested.
- Adding a strong layer of sociability to the AR experience / in-store experience is essential.