Group meeting 12/7/16
Website Updates:
CADY
Project Plan:
- Cady is reorganizing. We will revisit in next meeting.
GINA
Meeting Minutes:
- Gina will add last two meetings
NIKKI
The Project:
- Content is fine
- Needs formatting
Memo:
- Fine
GINA
The Brand:
- Add overview page (currently digital analysis page)
- Past and Future
- Include original brand page, chef life page and revenue projections page
The Analysis:
- Delete page
- Add any compelling stats to other pages
SHERYL
Perceptual Map:
- Change Chef X logo to a key that represents “yellow” area
GINA
Infographic:
- Delete pivot tables
- Add brief infographic bio
- Add sources
GENNIE
Competition:
- Delete source page
- Provide context to why we chose to analyze these competitors
- Two kinds of indirect cooking platform competitor
- Fictional time and resource platforms
- Skill-based instructional platforms
- Two kinds of indirect cooking platform competitor
GINA
Digital Analysis:
- Move under “Brand”
- Rename “Overview”
SHERYL
Marketing Channels:
- Take images Sheryl created and screenshot to incorporate on page
- Include content (text, images) recommendations
- Influencer marketing
- Endorsement campaign
- Experiential marketing – live restaurant and grocery store takeovers where people can cook, compete, experience game
Augmented Reality:
- Delete page
Prototype:
- Keep copy for now, but delete for final page
Action Items:
Everyone update yours slides by Sunday
We will send Lori our slide deck on Sunday evening
We are meeting (minus Sheryl) at 6:00 on Monday
We are meeting (Minus Gennie) at 6:00 on Tuesday