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FOX DIM Capstone Project: Chef X

Capstone2016_BDHJK: Master of Science – Digital Innovation in Marketing Capstone Site

Fox School of Business
  • The Team
    • About Us
    • Project Plan
    • Meeting Minutes
  • The Project
    • Project Selection
    • Memo to Leadership
    • Project Deck
  • The Brand
    • Brand Overview
    • Brand Expansion
  • The Analysis
    • Audience Segmentation
    • Perceptual Map
    • Infographic
    • Competitive Analysis
    • Marketing Channels
  • The Prototype
You are here: Home / Uncategorized / Meeting Minutes 12.7.2016

Meeting Minutes 12.7.2016

December 7, 2016 By Gina Benigno

Group meeting 12/7/16

Website Updates:

 

CADY

Project Plan:

  • Cady is reorganizing. We will revisit in next meeting.

 

 GINA

Meeting Minutes:

  • Gina will add last two meetings

 

NIKKI

The Project:

  • Content is fine
  • Needs formatting

 

Memo:

  • Fine

 

GINA

The Brand:

  • Add overview page (currently digital analysis page)
  • Past and Future
    • Include original brand page, chef life page and revenue projections page

 

The Analysis:

  • Delete­­ page
  • Add any compelling stats to other pages

 

SHERYL

Perceptual Map:

  • Change Chef X logo to a key that represents “yellow” area

 

GINA

Infographic:

  • Delete pivot tables
  • Add brief infographic bio
  • Add sources

 

GENNIE

Competition:

  • Delete source page
  • Provide context to why we chose to analyze these competitors
    • Two kinds of indirect cooking platform competitor
      • Fictional time and resource platforms
      • Skill-based instructional platforms

GINA

Digital Analysis:

  • Move under “Brand”
  • Rename “Overview”

 

SHERYL

Marketing Channels:

  • Take images Sheryl created and screenshot to incorporate on page
  • Include content (text, images) recommendations
    • Influencer marketing
    • Endorsement campaign
    • Experiential marketing – live restaurant and grocery store takeovers where people can cook, compete, experience game

 

Augmented Reality:

  • Delete page

 

Prototype:

  • Keep copy for now, but delete for final page

 

Action Items:

Everyone update yours slides by Sunday

We will send Lori our slide deck on Sunday evening

We are meeting (minus Sheryl) at 6:00 on Monday

We are meeting (Minus Gennie) at 6:00 on Tuesday

Filed Under: Uncategorized

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