• Skip to content
  • Skip to primary sidebar

Braden Young

Master of Science – Digital Innovation in Marketing site

Fox School of Business

The only way to put out a social media fire is with social media water

October 9, 2016 By Braden Young Leave a Comment

With our recent conversations about Social Media crisis, I have been reminded of one of my most favorite quotes when it comes to social communications:

“The only way to put out a social media fire is with social media water”

This quote came from Ramon Deleon back in 2010 and what’s amazing is that 6 years later, brands and organizations still do not understand how to stem issues through their own social channels.

Deleon is a Domino’s Pizza franchise owner who is very active on Social Media and one night he saw a Tweet from a customer complaining about her pizza order being messed up and then delivered late.

Within hours, he posted this video apology:

You can see no script was being utilized as both men seem to speak from the heart about the situation. They admitted being at fault and discussed how they were going to prevent this issue in the future.

Because Deleon was very active on Social Media, he was already skilled at communicating through those channels. He didn’t need to respond with a press release, he went to his most effective way of communication.

Since he understood how each Social channel worked, there was no hesitation to share his misstep with his already trusted followers.

Share:

  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Filed Under: Uncategorized

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

My information

  • About
  • My Interests
  • Resume
  • Work Experience

Recent Posts

  • Virtual Reality Inspires Charitable Giving
  • Vine, we hardly knew ya
  • The only way to put out a social media fire is with social media water
  • Toyota’s process that is moving beyond cars
  • Being the Change
  • Marketers should have an open mind for Ad Blockers

Copyright © 2021 · Braden Young
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.