According to this Forbes article from earlier this month, there are several up and coming trends that marketers should keep their eye on if they want to stay in the game. As companies, especially since COVID-19, have begun instituting digital makeovers and improvements, regardless of field or industry. The influx of demand in digital innovation have created a ton of new and improved UX and UI roles, as they are integral to the customer’s journey and their feelings toward a brand. The “Forbes Technology Council” came together in July to present the “13 upcoming developments that will impact the UI/UX sector and what organizations need to know in order to make the most of them.” The trends, in a condensed, highlighted version, are below:
- Desktop Applications paired with Mobile companions— Forbes predicts that it will be the baseline in a very soon future where companies will be expected to create seamless desktop-to-mobile and vice versa interfaces that are still user friendly (especially SaaS).
- Hybrid Roles— though customers may be leaving behind COVID restrictions, the shared environment between UX and UI currently may never fully return to normal (the example given is restaurant menus as a barcode).
- Artificial Intelligence is in— Augmented reality, artificial intelligence and machine learning are starting to be integrated without all the special hardware previously required. Current experimentation in this field may lead to long-term break-throughs or the next digital transformation.
- Inclusive design— “Intentionally considering different types of users and how they might engage in your experience often results in an overall design that is universally better for all users.” Consider areas in your business that may be configured currently to one type of user.
- Voice search keyword optimization— The “Hey Siri” and “Hey Google” requests are growing by the thousands daily, it’s time to explicitly create a UX that involves their voice commands. Learn how to make your digital experience more conversational to truly take advantage of this upcoming trend
- Larger Typography–Simple messaging and a reliance on layers “to provide detail for many reasons, including credibility, SEO, and depth of engagement.”
- Micro-Interactions— “Subtle design choices such as autofill options and timely reminders greatly enhancing user experience” is the definition of micro-interactions, and will be considered a key in the near future.
- Generative design— users and designers are creating ideas together using AI- interactivity between the digital (AI) and humans (IT and designers) become key.
- Self-Guided Wizards— Allows companies to “reduce their training to simple text-based call-outs on relevant screens” by utilizing self-guided wizards.
- Transparent Interfaces–Users do not have to adjust to a tool or service- intuitiveness as a human movement is upcoming. How? An AI algorithm can suggest solutions to users discreetly.
- Voice Activations— How can every company integrate voice commands that give “high-value, high-frequency features” while still give the same quality product?
- Immersion— Customers want more wants to interact than ever- how can a digital experience get as close to physical as possible? VR may be an easy solution.