Zoom became an overnight success last March when lockdowns nationwide began. It became a household name everywhere, and Zoom’s CEO Eric Yuan became one of the richest men in the world. Zoom’s success was mountainous, and before long was its own phenomenon. Stocks rose of 450%, and CNBC describes the rise’s affect on the company as, “A small company that was geared toward adoption in large companies suddenly found itself slammed with people trying the service for free, as well as thousands of new paying customers.” Zoom became a noun and action that had many new implications- and one of the biggest unintentional implications would be what this meant to the brand. The nationalnews.com did an article titled “Glossary of 2020” and their “Z” listings give insight to how Zoom has changed an entire culture:
Try gallery view (verb)
If the phrase “you’re on mute” is number one on parent Zoom calls (see below), then “Try gallery view” takes the top spot for Zoom chats with the quaranteam.
Virtual background (noun)
“Hello all you cool cats and kittens, check out my Carole Baskin virtual background.”
WFH or Working from home (verb)
“So busy WFH today.”
Zoom Shirt (noun)
“My conference call’s about to start, better get my Zoom shirt on.”
Zoombombing (verb)The act of appearing, intentionally or unintentionally, in the background of someone else’s Zoom call.