Snapchat brought ephemeral content into the spotlight in 2011. Don't be confused by the jargon, ephemeral content is any visual content that disappears from sight after a certain amount of time. From now on, this content will be referred to as Stories, the colloquial term. Snapchat stories are used by 20% of Americans this year, but what's all the buzz about? Stories remove the … [Read more...] about Ephemeral Content for the Win
Providing customer service on social media has become an expectation for Millennials. Whether you have a social customer service plan in place or not, customers will be reaching out to you with complaints and testimonials. Social media is highly accessible and according to Statista, 47% of US consumers have a more favorable view of brands who respond to customer … [Read more...] about Customer Service on Social Media
The development of responsive and adaptive websites is simply to make them mobile friendly. Mobile Friendly includes smartphones, tablets, smartwatches, and laptops. Designers need to cater to all devices when creating websites to ensure satisfactory usability and accessibility. There are two methods to choose when making your site mobile friendly; let's dive into the … [Read more...] about Responsive and Adaptive Websites for Mobile Users
I often have to visit Center City, Philadelphia. It takes a lot of time and patience to find affordable parking in the city. The parking signs are intricate and the PPA is looming around every corner. Lyft, Uber, and ParkMobile aid in relieving stress of visiting the city on a weekly basis. The ridesharing apps allow you to completely avoid the stresses and planning required … [Read more...] about City Parking Frustrations – ParkMobile and RideSharing Apps pose a Solution
What is GDPR? GDPR is an acronym for General Data Protection Regulation. This regulation says that, by law, businesses must be transparent about the scope for which the collected data is used and how the data is protected. Does this Affect You? If your business processes consumer data, in any form or capacity, you need to be GDPR compliant. Simple. How to Ensure … [Read more...] about GDPR – Are you Compliant?