Google Trends provides insightful data of all searches made on Google, YouTube, News, Images and vertical markets. Google Trends can segment trends by location, search terms, topics, categories, and time span providing marketers and business owners with valuable insight about their customers. This website can save your time, money and resources.
Uses for Google Trends are keyword research, comparing search volumes, predicting seasonal or recurring trends, preparing marketing strategy and crafting content. Use Google Trends to enhance or transform the following: Budget Allocation, SEO, Innovation
This website can help new businesses that lack historical data predict seasonal peaks and properly accommodate for volume increases. The business may adjust by increasing customer service hours, increasing inventory, or adjusting server scalability.
A seasoned business can use the knowledge on Google Trends to place ads at the right time and season. The business can also incorporate the keywords from the main related queries to increase ad engagement.
SEO, Keywords, and Targeting
Digital Marketers and business owner seeking to improve SEO should use Google Trends to generate and modify meta descriptions, meta keywords, tags and hashtags, page titles and subheadings, urls, etc. You should compare the obvious keyword list to related, trending keywords on Google Trends and then make adjustments based off of location, topics, and time periods. By framing the content around the queries, you will gain attention and more traffic to your site.
Trends is a companion for targeting a wider audience. It gives a business the opportunity to make adjustments for idiosyncrasies allowing it to reach a larger geographic range. Used properly, the website lets you know what is in demand and helps capitalize on top hashtags and trending topics. With Google Trends, you can target your audience and guide them through the marketing funnel.
Innovation and Forward Thinking
With the constant increase of ecommerce, businesses must take their share of the market by staying innovative. Google Trends allows a business to find new trends, plan future content, and predict the market moves. For simplicity, to give consumer what they want, you have to know what they want and consumer wants are ever changing.
One of the most powerful tools on Google Trends is the capability to to see long range trends. You can see if a query, keyword, or phrase is on an upward trend or downward trend. You can type in a keyword or phrase and get 25 related search queries that are trending -upwards or downwards. Trends keeps you on target with how consumers are changing and take advantage of opportunities.