With the increase of popularity, usability and overall quality of experience that mobile applications possess, it’s no surprise that around 90% of all mobile users use applications, compared to only 10% who use mobile web browsing. As we continue to discuss in class the importance of website usability, customer experience, accessibility and easy navigation of websites, I think … [Read more...] about Mobile Apps vs. Mobile Websites: User Preferences
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How one basketball player from Duke, topped NCAA tournament TV ratings for the first time since 1991
March Madness has arrived and in an era of declining television ratings, there is one big guy who has put the ratings to an all-time high since 1991, Zion Williamson. According to ESPN, Sports Illustrated, CBS Sports and any of the hundreds of ‘sports reporters’ he is being named in categories with LeBron James, Kevin Durant and even Michael Jordan with his potential being … [Read more...] about How one basketball player from Duke, topped NCAA tournament TV ratings for the first time since 1991
A picture is worth a thousand words
Our past meetup on Sunday featured Jaclyn Hansberry, who’s not only a DIM graduate, but also an expert when it comes to infographics. I was a little hesitant on the topic of discussion for this week’s class because infographics is not a topic of interest. However, the moment Jaclyn began her presentation, she had me hooked. I’m not someone who is extremely creative when it … [Read more...] about A picture is worth a thousand words
Amazon and its rise to dominance with Prime, Alexa and a mission statement
It’s very rare when a big e-commerce company backs out of deal to bring 40,000 high-paying jobs to New York City with billions of dollars promised in tax revenue to the city and state. On Valentine’s Day, Amazon did just that. Amazon teased the entire nation for months on tax breaks, employment opportunities, and revitalizing cities. The biggest cities in America were begging … [Read more...] about Amazon and its rise to dominance with Prime, Alexa and a mission statement
Generating Capital from Social Media
Generating Capital from Social Media Over the course of three months, we’ve discussed numerous topics related to digital marketing, data, analytics, marketing trends, social media campaigns and a plethora of other material in the digital transformation world. One key topic that we covered was generating capital from social media and the five types of capital, … [Read more...] about Generating Capital from Social Media