While Disney will be new to the streaming world starting on November 12, their marketing has been a powerhouse that will be a force to reckon with. There is one major difference that Disney has that ever other streaming platform didn’t start with, a known brand that has been around for more years than Netlfix, Amazon Prime and Sling combined. What many people don’t know is … [Read more...] about Disney may be new to the streaming world, but they have a marketing powerhouse behind them
Influencers, start prepping for a no-like Instagram
Instagram has made billions of dollars because of billions of likes, and of course, having a great digital platform. What if Instagram decided to remove likes? How would influencers make their money? How would advertisers know they were legit? How would my 17 year-old cousin know that she received more likes by posting at 4pm on Sunday, instead of 9am on Tuesday? There are a … [Read more...] about Influencers, start prepping for a no-like Instagram
Fake influencers take over the world… Or just advertising dollars
Throughout the course of the semester we’ve had multiple influencers and high-profiled guest speakers such as Lauren Carroll of @love_phillyfood, Jared Benoff, client account manager at Twitter and Erin Morrissey of Erin Lives Whole. While all of these influencers are real, there is an entire different world of ‘fake influencers’. What is a fake influencer? According to … [Read more...] about Fake influencers take over the world… Or just advertising dollars
Project Management isn’t just for Project Managers
This week in our Process Improvement and Innovation class, we discussed best strategies and processes going through a project successfully. One topic point that stuck out to me was the Triple Constraint and balancing time, cost and scope for project. The concept had me wondering how I could balance and manage all three of these if I’m just a member of the project team but not … [Read more...] about Project Management isn’t just for Project Managers
Why do colleagues still email each other? We have Slack
What is Slack? Slack is a mobile application and website used for business, groups, organizations and non-profits to communicate to each other effectively and transparently, without using email. With over 10 million active users a day, slack is looking to disrupt an email market that hasn’t changed in over 30+ years. Slack continues to change the process of how we … [Read more...] about Why do colleagues still email each other? We have Slack