With the increase of popularity, usability and overall quality of experience that mobile applications possess, it’s no surprise that around 90% of all mobile users use applications, compared to only 10% who use mobile web browsing. As we continue to discuss in class the importance of website usability, customer experience, accessibility and easy navigation of websites, I think we need to look ahead of mobile applications in the same way. In regards to customer experience, there is nothing more frustrating than an application that is slow, not user-friendly and continues to lag. On the other hand, it’s extremely rewarding when an application is easy to use and navigate, productive in what you need to get done, or what you’re trying to accomplish with the application.
So, why do consumers spend so much time on apps compared to mobile websites?
According to Jmango360.com, it’s because consumers prefer apps over mobile sites due to user experience, speed, extra features and special offers. Compared to other businesses, mobile apps within Retail & E-Commerce are launched the most after news-apps. Especially millennials embrace in-app shopping: 61% of millennials say they download retail apps and 58% of millennials mentioned that they preferred purchasing through apps.
In the image above you can see the pros in using both mobile applications and mobile websites. Clearly mobile applications are far more superior in a plethora of ways, which brings to light why so many more people prefer using them over mobile websites.
Mobile App & Mobile Website as it relates to revenue and e-commerce
Mobile website advertising generated hundreds of billion dollars between 2013-2017, before mobile applications became more frequently used and accessible. Studies show that the trend is starting to shift with technology demands increasing exponentially over the past 2 years. We are starting to see revenue dollars increase over 100% year-over-year.
Sources:
https://jmango360.com/wiki-pages-trends/mobile-app-vs-mobile-website-statistics/
https://clearbridgemobile.com/mobile-app-vs-mobile-website-which-is-the-better-option/
Good stuff that sheds much-needed light on mobile application development as the creation of an app that enables your business to connect and interact with your customers through the medium of a mobile platform. However, the details you mention here would be very much helpful for the beginner. Here is yet another top-notch service provider “X-Byte Enterprise Solutions” who render feasible and credible solutions to global clients that help global brands design and build superior digital products, enabling seamless user experiences across all modern platforms and devices.
Know more here: Mobile App Development
Great Content!! Thank you for sharing this helpful information as it would be very much helpful for the beginner in app development sector. Here is yet another top-notch service provider “X-Byte Enterprise Solutions” who render feasible and credible solutions to global clients that help global brands design and build superior digital products, enabling seamless user experiences across all modern platforms and devices.
Know more here: Mobile App Development
This information and knowledge you have shared is really inspiring and makes me consider hiring Mobile Application Development to help me grow my business. However, the details you mention here would be very much helpful for the beginner. Here is yet another top-notch service provider “X-Byte Enterprise Solutions” who render feasible and credible solutions to global clients that help global brands design and build superior digital products, enabling seamless user experiences across all modern platforms and devices.
Know more here: Mobile App Development
Very helpful article. Thanks to the author for the work. more about mobile development https://sloboda-studio.com/
This is a good starting point in comparing the two. If I were to choose, Mobile Apps is the way simply because of convenience.
I’m starting to think about the development of a Mobile App for my website. I wonder how useful it will be among gamblers. But anyways will be good for traffic
Off edge android app development company in the UK. Spot for cutting edge android application development in the UK.
Contact us at info@i4acmmosmedia.com or call us at +44 20 8432 4513 for more information.
I think you need to have really big brand before you can get people to download your mobile app. Also I think that mobile websites are much more easier to find and do marketing.
Mobile development is a trendy but pricey thing. Developers cost a lot nowadays.
Mobile development is the future but still too expensive for many small businesses. Development prices will come down for sure and the whole industry will grow.