I approach each new hire the same way. Qualifications, education, and culture fit are the criteria I use to choose a new employee. My team and I have used this format successfully for many years. A social media manager would be a new position for my organization. We are a drug development company that is heavy with science and finance personnel. The role will be an essential … [Read more...] about Hiring A Social Media Manager
Your Devices are Listening
Last year Thomas le Bonniec revealed to The Guardian that while working for Apple, he heard a vast array of private and sometimes intimate voice recordings sent unwittingly by Siri users, including medical discussions, drug deals, and people having sex. These snippets were sometimes taken without a user deliberately activating Siri. I don't know about you, but that freaks me … [Read more...] about Your Devices are Listening
Social Media Marketing Challenges
Social media usage is increasing and has become the premier activity online. A survey by the customer engagement platform Emarsys found that social media users word wide were growing. Statistics from the 2019 study showed that there are 3.5 billion social media users worldwide. That equates to about 45% of the current population. The opportunity to reach so many potential … [Read more...] about Social Media Marketing Challenges
Advantages of Mobile Marketing
According to Statista, there will be an estimated 3.5 billion smartphones in 2020. Mobile phones are becoming more critical, whether to call, search the Internet, or sell a product. Of those billions of phones, digital agency iAcquire found that 70% of mobile searches lead to action on a website within one hour. Mobile marketers create marketing strategies to reach consumers … [Read more...] about Advantages of Mobile Marketing
The Power of Mobile Marketing
Investopedia defines mobile marketing as any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. Mobile is mainstream. A 2019 Pew Research Center survey … [Read more...] about The Power of Mobile Marketing