Investopedia defines mobile marketing as any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. Mobile is mainstream. A 2019 Pew Research Center survey … [Read more...] about The Power of Mobile Marketing
UX and Happy Customers
The way you treat and interact with your customers can either build or kill your business. If you owned a local coffee shop and a customer walks up to your shop’s door and finds it locked around 9 a.m.? What do you think they will do? If they’re a repeat customer, chances are they’ll give you the benefit of the doubt and try again tomorrow. But if they’re a first-timer, well, … [Read more...] about UX and Happy Customers
Design thinking in Generic Drug Development
How design thinking impacts generic drug development? The concept of Quality by Design (QbD) originated in the early 1990s. The early nineties started the generic drug boom. Companies all over the world were trying to get first to file applications submitted to the FDA. The old way of thinking was to get the application filed and continue to work on the drug. Drug developers … [Read more...] about Design thinking in Generic Drug Development
The Flexibility of Agile
In the early 2000s, the thought leaders in the development space were frustrated. Technology and the business were becoming more efficient, moving much faster and evolving quickly. This evolution meant that many projects ended up being canceled partway through. Many of those that were completed didn't meet all the business's current needs, even if the project's original … [Read more...] about The Flexibility of Agile
Silver Alert! Your Grandmother is on TikTok
MediaRadar reported TikTok made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola (3.3%), Comcast (3%), Disney (2.4%), Mars (2.3%), AT&T (2.1%), State Farm (1.9%), Pepsi (1.6%), Hershey (1.4%) and Amazon (1.4%). The marketing team at TikTok made a substantial wager to capture and convert users. According to data from Common Sense Media … [Read more...] about Silver Alert! Your Grandmother is on TikTok