I approach each new hire the same way. Qualifications, education, and culture fit are the criteria I use to choose a new employee. My team and I have used this format successfully for many years. A social media manager would be a new position for my organization. We are a drug development company that is heavy with science and finance personnel. The role will be an essential part of the company’s marketing program. Our current social media strategy is very weak and lacks a clear voice. A strong candidate with experience will have the opportunity to position the company as an industry disrupter.
My organization’s social media manager needs to enhance brands and build healthy online communities through various social media platforms.
This person would be responsible for developing and administering social media content designed to engage users and create interactive relationships at many levels. We want to educate pet parents about the availability of cost-saving generic drugs and engage animal health practitioners about FDA approved generic alternatives. They will also be required to collect and review social media data to develop more effective campaigns. Our products are sold B2B, but end users must know that our less expensive generic alternatives are available through their veterinarian. As the company grows and more products come to market, it will be the social media manager’s responsibility to create brand awareness, understanding our products, target audience, and tracking the proper KPIs. Since we are neither retail nor influencer based, the candidate’s personal social media would not help or hurt their employment chances. As this is new territory for the company, the candidate will need to possess exceptional communication skills. Explaining the return on investment metrics to management is critical to the success of our social media program.
Once the qualifications are validated, we check education. For non-technical positions, the type of degree is unimportant. My human resources department typically does a credential verification. The last part of the hiring process would be to spend some time in-person or via zoom to get to know the person. Office chemistry is essential.