According to Statista, there will be an estimated 3.5 billion smartphones in 2020. Mobile phones are becoming more critical, whether to call, search the Internet, or sell a product. Of those billions of phones, digital agency iAcquire found that 70% of mobile searches lead to action on a website within one hour.
Mobile marketers create marketing strategies to reach consumers or potential customers on mobile devices, such as smartphones and tablets, through social media, emails, websites, SMS, and other communication forms.
For a small business, mobile marketing is of great benefit. In the Smartphone Addiction Facts & Phone Usage Statistics, Bankmycell.com found that the average smartphone user checks his or her device 47 times a day — that’s over 17,000 times a year!
With 5G coverage expanding, using mobile as a primary shopping tool will be positioned to grow. Familiarity, portability, ease, and speed will help mobile devices become the dominant internet gateway. Having a gateway tethered to users 24-7 allows mobile marketers to engage often.
There is a 45% response rate for SMS messages (email has just 8%), but more importantly, the interaction with these texts is also significantly higher than other marketing tools. FunMobility recorded a click-through rate of 36% after moving to a bulk SMS service while email click-through rates remain at 3.4%.
Fast and Direct
Mobile marketing is a fast way to communicate with buyers. With users checking their phones ao average of 47 times a day, communication is efficient and targeted. Promotional messages sent to consumers allow them the opportunity to make an immediate purchase.
Easy to Track
Mobile marketing is straightforward to track and establish ROI. Users either click on provided links or they do not. Understanding the click-through rate of a campaign can provide marketers with valuable data to develop and refine future outreach efforts.
Mobile marketing is positioned as a useful and low-cost marketing tool. Mobile use is at an all-time high, and as a result, SMS has become a popular marketing platform. This combination makes mobile marketing is necessary for growing brands.
R. (2020, February 20). 14 Incredible Benefits of Mobile Marketing for Your Business. Retrieved October 11, 2020, from https://www.techfunnel.com/martech/benefits-mobile-marketing/
Segal, C., & Chelsea SegalChelsea Segal is the CEO of Targetwise. TARGETWISE empowers agencies. (n.d.). Chelsea Segal. Retrieved October 11, 2020, from https://www.coxblue.com/3-important-benefits-of-mobile-marketing-for-small-businesses/
Turner, A. (2020, July 16). Smartphone Addiction & Cell Phone Usage Statistics in 2019. Retrieved October 11, 2020, from https://www.bankmycell.com/blog/smartphone-addiction/