While I enjoyed my bachelor’s degree program, I felt it wasn’t specialized enough when I entered the professional world. After a couple of years getting used to my career field and better understanding what I was actually interested in, I decided to go back to school. The Digital Innovation in Marketing program appealed to me since it covered many of the topics I found interesting and valuable in marketing and advertising; big data, analytics, modern digital strategies, and many of the tools needed to best leverage digital content.
I touched on it a bit above, but I find digital resources such as big data and AI driven insights to be the bees knees. I’m hoping to shift my current career path of account service into a more strategy/data driven role within the advertising industry. I think the wealth of knowledge we can gather from big data can drive better insights into consumers personalities, buying habits, and predict upcoming trends. I want to position myself professionally as an expert that understands the digital tools that drive insights and provide the foundation for decision-making.
When I’m not working or taking care of school stuff, I’m often in the kitchen cooking or in front of my TV watching a movie. I love to cook and bake. Making food makes me happy, and sharing it with others makes me even more happy. I spent the later half of my formative high school years working at a local video store and then a Gamestop. I love film, but have fallen out of gaming quite as much as I used to. Before you even ask, I have spent many, many years combating the stereotypical “film snob” and “gaming nerd” righteousness. Lets not yuck someone’s yum just to prove you know more.