MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business

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A Demand For Comfort

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Consumer behavior has changed significantly during the pandemic. It has changed what we buy, how we buy, and where we buy. Now being in mid-pandemic, the consumer behavior hasn't changed significantly. More specifically, in the apparel sector of the market. 'Comfort clothing' has been in high demand when the pandemic first started. Many individuals were/are working from home … [Read more...] about A Demand For Comfort

Use of Artificial Intelligence in CRM – The new ‘’Hey, how can I help you?”

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As soon as we step a foot in the store we are greeted with a “Hi, how can I help you.” With a gradual increase in online shopping over the last decade, we have been greeted immediately but by a chatbot. I think it is an excellent way of communication for both the customer and the company. It cuts down the time both parties spend while receiving and rendering that support … [Read more...] about Use of Artificial Intelligence in CRM – The new ‘’Hey, how can I help you?”

Congratulations Dan Martin!

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Congratulations to Dan Martin for being awarded the Innovation Award by AMA Philadelphia!  "Dan has received the Innovation Award for his outstanding work in developing a tech corner for the chapter’s website that includes Q & A interviews from Philadelphia area marketing professionals and implementing the team communication platform Slack. "  We're so proud of you Dan!  … [Read more...] about Congratulations Dan Martin!