This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to southern California from all over the world. The influencers cover all the major social media platforms and are constantly posting throughout the entire weekend. I mean, my … [Read more...] about Revolve Festival and Coachella…expanded
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Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies
Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating their products from competitors; a job in which is not easy to do. Luckily, through new mediums and platforms for social interactions companies have been able to do this … [Read more...] about Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies
Innovate Now: Dude with a Sign and a plethora of Influencer Deals
If you're an active Instagram user, then you have probably come across Seth Phillips' account "@dudewithasign." All of his posts are mock protests of simple but meaningful inconveniences or major trends dominating social media for that week or month. Recently, Seth has been able to expand his reliable and consistent brand image from comedic expression to being sponsored and … [Read more...] about Innovate Now: Dude with a Sign and a plethora of Influencer Deals
Eportfolio Post #1: GoPro Inferencing Data
Data is probably one of the most frequently used buzz words in this day in age but what does it really mean? To know what data is, is one thing, but to actually dissect the many layers of what data actually is, is another. For example, one must truly understand between data, information, knowledge, insight, wisdom, and results to truly grasp the magnitude of what it can do. To … [Read more...] about Eportfolio Post #1: GoPro Inferencing Data
Cash Extinction
Contactless Chip Technology has become more popular especially due to the Covid-19 pandemic. People do not want to touch items and it is safer to use the “Tap and Go” method with the Contactless Chip card. Now that companies have been updating their terminals to accept this method of payment, there have been numerous benefits for merchants as well as for the banks since this … [Read more...] about Cash Extinction
