Consumer behavior has changed significantly during the pandemic. It has changed what we buy, how we buy, and where we buy. Now being in mid-pandemic, the consumer behavior hasn't changed significantly. More specifically, in the apparel sector of the market. 'Comfort clothing' has been in high demand when the pandemic first started. Many individuals were/are working from home … [Read more...] about A Demand For Comfort
As soon as we step a foot in the store we are greeted with a “Hi, how can I help you.” With a gradual increase in online shopping over the last decade, we have been greeted immediately but by a chatbot. I think it is an excellent way of communication for both the customer and the company. It cuts down the time both parties spend while receiving and rendering that support … [Read more...] about Use of Artificial Intelligence in CRM – The new ‘’Hey, how can I help you?”
Congratulations to Dan Martin for being awarded the Innovation Award by AMA Philadelphia! "Dan has received the Innovation Award for his outstanding work in developing a tech corner for the chapter’s website that includes Q & A interviews from Philadelphia area marketing professionals and implementing the team communication platform Slack. " We're so proud of you Dan! … [Read more...] about Congratulations Dan Martin!
Check out this article about a couple of recent MS-Digital Innovation in Marketing alums. Feel free to connect with Cindy or Cliff on LinkedIn! https://community.mis.temple.edu/blog/2020/09/04/digital-innovation-and-marketing-alumni-lead-their-own-agencies/ … [Read more...] about Alums chat about agency life and the MS-DIM program
Brendan Walsh, co-founder of Mole Street, has been a contributing member of our Advisory Council for years. Brendan is also a proud Temple alum. Read more about Brendan in this article from the Klein College. … [Read more...] about Advisory Council Spotlight: Brendan Walsh