• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Current students
    • Curriculum and Schedule
    • Courses
    • Professional development
    • Program Policies
    • E-portfolio basics
    • FAQ
  • About
    • MS Digital Innovation in Marketing
    • Temple Community Platform
    • Faculty
    • Advisory council

MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
  • Members
  • Site-Wide Activity
  • Sites
  • Groups

Eportfolio Post #2: Can Marketing Rivalries Satisfy Marketing Strategies

April 8, 2022 Leave a Comment

Ultimately, the way in which companies advertise to one another is imperative to a brands sustainability. A brand must have to show their products, cascade information about themselves, while differentiating their products from competitors; a job in which is not easy to do. Luckily, through new mediums and platforms for social interactions companies have been able to do this and more during recent times. Akin to this, they have also been able to create new ways of advertising, including the ability to have company rivalries with one another as a fun way to bring both product awareness and differentiation to a consumer. One of my favorite marketing strategies as a whole! Here we can see a company or brand showing anthropomorphic qualities which can cause a likeability reaction among consumers. 

While these brand initiatives might be fun to be a part of or watch, the real question is, do they actually satisfying the many layers and parts of a fundamentally sound marketing strategy? To answer this question, lets breakdown these campaigns through the 5 Domains of Digital Transformation!

Customers: Reinvents the marketing funnel because it is not a traditional way that a marketing strategy would be conducted. Uses core marketing strategies in a way in which is more engaging for an audience or consumer. 

Competition: Absolutely shows a competitive nature by pitting rival companies against each other. One could argue it gives press and reach to the company one is fighting against but ultimately makes up for the press given by the reaction or returned spotlight. 

Data: These commercials or initiatives are usually ran through online mediums that can easily be tracked using certain platforms like google analytics and measured with KPI’s such as pageviews, clicks, retweets, likes, etc.

Innovation: Never before have we seen brands “Team up” in ways quite like this. Innovatively communicating perfectly what their brand stand for, and why their products are better than the competitors, in a way that stretches over multiple platforms and media outlets.

Value: The value in this marketing strategy comes from being able to fire on all cylinders. These advertisements and initiatives create ways to: raise brand awareness, communicate a product, display product differentiation, and a fun twist to include a consumer in the fun.

With this in mind I think it would be safe to say that rivalry marketing is here to stay, and actually will continue to be one of the more fun and effective ways companies will go viral in the digital world. I cannot wait until the next couple of suitors can hash it out on social media or a new commercial. 

 

Sources:

“11 of the Most Fierce Corporate Rivalries of All Time.” Promotional Products | The Promo Experts In Custom Wholesale Products, https://www.4allpromos.com/blog/2020/07/11-most-intense-corporate-rivalries-in-business-history. Accessed 6 Apr. 2022.
 
FinSMEs. “5 Essential Digital Marketing Strategies for Business Success – FinSMEs.” FinSMEs, 26 Nov. 2019, https://www.finsmes.com/2019/11/5-essential-digital-marketing-strategies-for-business-success.html.
 
“Online Branding: A Digital-Centric Approach to Brands | Smart Insights.” Smart Insights, https://www.facebook.com/smartinsights, 19 May 2021, https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/.
 
“Top 10 Biggest Business Rivalries in the History – Newsblare.” Newsblare, Newsblare, 15 Sept. 2021, https://newsblare.com/business/top-biggest-business-rivalries-in-the-history/.
 

Questions:

1.) What are some of your favorite rivalries?

2.) Do you think commercials that include rivalries are great press for both companies?

3.) Do you think commercials or companies that have rivalries are ones worth buying from?

4.) Do you think creating rivalries addresses a fundamentally sound marketing strategy?

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Login for full access

Who’s Online

There are no users currently online

Courses

Recently Active Members

Profile picture of Gabby Gutierrez
Profile picture of Olivia Francisco
Profile picture of Abby Merola
Profile picture of Steven Sclarow
Profile picture of Abigail Helterbran
Profile picture of Andrew Baer
Profile picture of Hannah O'Hara
Profile picture of Jaclyn Hansberry
Profile picture of Brandyn Graham
Profile picture of Andrea Mowers

Members

Newest | Active | Popular
  • Profile picture of Gabby Gutierrez
    Gabby Gutierrez
    Active 18 hours, 45 minutes ago
  • Profile picture of Olivia Francisco
    Olivia Francisco
    Active 21 hours, 7 minutes ago
  • Profile picture of Abby Merola
    Abby Merola
    Active 1 day, 2 hours ago
  • Profile picture of Steven Sclarow
    Steven Sclarow
    Active 1 day, 20 hours ago
  • Profile picture of Abigail Helterbran
    Abigail Helterbran
    Active 2 days ago
  • Profile picture of Andrew Baer
    Andrew Baer
    Active 2 days, 16 hours ago
  • Profile picture of Hannah O'Hara
    Hannah O'Hara
    Active 2 days, 16 hours ago
  • Profile picture of Jaclyn Hansberry
    Jaclyn Hansberry
    Active 2 days, 17 hours ago
  • Profile picture of Brandyn Graham
    Brandyn Graham
    Active 2 days, 17 hours ago
  • Profile picture of Andrea Mowers
    Andrea Mowers
    Active 2 days, 17 hours ago

Groups

Newest | Active | Popular | Alphabetical
  • Group logo of Weekly Group Meet-Ups in Philadelphia
    Weekly Group Meet-Ups in Philadelphia
    Active 3 months, 2 weeks ago
  • Group logo of Spotify AI Listening
    Spotify AI Listening
    Active 7 months, 1 week ago
  • Group logo of Group 4 - Final Project
    Group 4 – Final Project
    Active 7 months, 2 weeks ago
  • Group logo of Saving Forever 21
    Saving Forever 21
    Active 8 months ago
  • Group logo of Digital Innovation in Marketing Main Group
    Digital Innovation in Marketing Main Group
    Active 8 months, 2 weeks ago

Footer

FOX SCHOOL OF BUSINESS

Fox School of Business

210 Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
1-215-204-5617
misdept@temple.edu

MS Digital Innovation in Marketing

  • News
  • About
  • Faculty
  • Curriculum

Copyright © 2022 · Department of Management Information Systems · Fox School of Business · Temple University