Data is probably one of the most frequently used buzz words in this day in age but what does it really mean? To know what data is, is one thing, but to actually dissect the many layers of what data actually is, is another. For example, one must truly understand between data, information, knowledge, insight, wisdom, and results to truly grasp the magnitude of what it can do. To purely have data and trackable key performance indicators or KPI’s will never be useful unless it is deciphered and translated into a way in which creates actionable insights and wisdom to turn a profit or communication of your brand or product.
GoPro has one of the best marketing schemes when it comes to the overall communication of their brand and products. Dubbed as the “World’s Most Versatile Camera” GoPro has been able to convey their product through all sorts of mediums with incredibly impressive strategies. For example, what really takes the cake is their ability to bolster their brand through their social media presence. GoPro has millions of followers over social media outlets such as Facebook, Pinterest, Instagram, and TikTok and even has a hashtag #GoPro or #BeAHero on Twitter which is used frequently for anyone wanting to post a video they shot on a GoPro. Ultimately, consumers shoot amazing videos and pictures all of the time of anything from sports, to concerts, to weddings, all on GoPro which GoPro then showcases on their social media outlets.
But how did GoPro get to this point? Allegedly, GoPro used to search for unique identifiers on social media platforms to help find problems within their products. Consumers tend to take their problems and complaints to social media while “atting” (@) companies in the process to show their displeasures. Instead, GoPro found an abundance of consumer original content posted by buyers of their products. They would also use data these consumers provided by the fun and creative ways people can use GoPro’s products. GoPro then came to conclusions and inferences from the information they pulled from the data that was available in order to create different marketing strategies such as hashtags to use for their products. This ultimately concluded in the consumer driven content GoPro now has and showcases on all of their heavily followed social media accounts. This great example of application from data resulted in a cheap way for GoPro to market their products and brand through videos caught on GoPro’s cameras. A marketing strategy that will surely go down as an extremely successful and low budget way of promoting a brands products!
What Is Customer Marketing? Why Use It As A Business Strategy?
1.) Can you think of another company that applied their own data as well as GoPro has?
2.) Do you think companies should start using GoPro’s model for marketing?
3.) What do you think of GoPro’s marketing strategies?
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