Working in a digital marketing agency can be fast paced but fun. I have a hobby of making videos and these are my three favorite videos I made at my work places.
I have managed over 75 different Google Adwords Accounts, manage client relationships and develop high level strategies for clients. I am a data fanatic and I love digging through Google Analytics and making marketing omni-channel strategies. I have experience in everything from “door to door” marketing to landing page optimization. I started marketing back when I was 19 when I worked for a window company. I was the “on-site sale representative”, which meant I went to trade shows and expos all over the North East and collected leads at these events. From there I was hooked on Marketing. It wasn’t until I started in Temple’s Digital marketing minor that I gained an interest in the digital landscape.
Originally, I had wanted to go to college to study Animation; I came from a artistic background. With digital marketing I was able to marry my artistic skills with my passion for analytics and “Pay Per Click” advertising became my career. I look at PPC advertising as almost a game. Once you learn what elements effect others, it’s easy to steer a campaign down a profitable path. There is a solid theory behind how to optimize and how to monetize your digital presence. Once you realize that theory, every form of PPC advertising becomes easy to master, no matter what platform.