Put your money where your mouth is! How badly do you want to make that connection with that special someone? Maybe it’s a recruiter, the hiring manager at a company, a thought leader, editor of Forbes Magazine or blog manager at Mashable. No matter who they are, with the power of the internet and paid search platforms, we can find them and we can serve them specialized advertising, catered for them. Can you could afford to spend $20 to make sure that special someone truly saw what you had to offer?
Check out these 3 creative PPC tactics that’ll really impress someone on a personal level, in a digital ocean.
1. E-mail Address Targeting On Facebook
E-mail addresses are the most direct way to reach the person you’re looking to make a connection with but there are other creative ways to send a message without getting lost in someone’s inbox.
Facebook is more than just a social media platform, it’s the place where people come to browse through their friend’s photos, message their grandmothers and follow long-distance colleagues. With Facebook’s ever advancing advertising platform you can target lists of e-mail addresses to serve ads to. The ads will only distribute if the same e-mail address is being used for their Facebook account, but you could literally create the most personalized “ad” that they’ve ever stumbled upon. This is your chance to stand out, and intrigue someone, on a personal level. Make them want to talk to you, by showing them that you are cutting edge, creative, and motivated to connect.
2. Linkedin Job Title & Company Targeting
If you have a list individual job titles, or companies, which you’re trying connect with, Linkedin’s advertising platform is the place to be.
With Linkedin paid search advertising you can specify the name of the company and the exact job title, within that company, you want your message to be shown too. If you’re only targeting one individual, research what their title is and, age and level of seniority, in order to make sure you’re only spending that cost per click on the absolute right person. Use the adcopy as a way to directly target them with a personal, relevant message. Senior level industry leaders spend their spare time on Linkedin, so use their favorite platform as a vessel to establish a lasting connection.
Another Linkedin paid search tactic that is powerful is the ability to target particular Linkedin groups. Under the advanced targeting options, you can target group thought leaders or group owners. Company community builders are also spending a lot of time grooming their Linkedin groups and company pages, so put your graffiti right on their playground, so they have to take notice.
3. Remarketing Using The Display Network
The reason the Display network is the way you want to go, instead of RLSA’s, or Search Remarketing is because the Display network only needs a unique list size of 100 users, before starting to serve your ads. While the Search remarketing side needs a list size of 1000 unique users, before it’ll start to serve. Another feature Google rolled out in 2015 was Customer Match. Which means you can now show ad directly to users based on their e-mail addresses.
Remarketing is always a creative way of re-engaging with previous website visitors. Let’s put a spin on this traditional method, by combining unique a users “time on-page” and your e-mail address list. Now you’ve set yourself up to be deliver a highly relevant message to your exact target audience.
An example of Remarketing criteria:
Include “users who spent at least 30 seconds on X, Y, Z blog page “ and include “users e-mail address”.
Your ads will only serve to these users if they are logged into the e-mail address that you have specified.
Now your message to this audience can be more personalized:
“Hey, Thanks For Stopping By My Blog! Great Posts Always Being Published Weekly – Subscribe & Never Miss A Great Read!”
The idea is, we know this audience is filled with people we want to talk to, and we know they check out our blog, now it’s up to you to create the connection with an ad message that’s personal, humanistic and relevant.