Like with many other industries, social media has drastically changed the music business. Where artists once relied primarily tactics such as live appearances (remember the TRL days?) or visual storytelling through music videos to help promote their music, it's evident that their marketing strategy has since evolved to now include a much heavier emphasis on social media - … [Read more...] about Artists or Influencers? – How Social Media Has Changed the Music Industry
As you may have noticed from my profile or LinkedIn, I currently work for a public relations agency. One of the agency's clients is a major hospitality/travel company and my team specifically represents 8 of their brands. This may not sound like a large number but overall it's over hundreds of hotels that we have to keep track of on a daily basis. While we're not expected to … [Read more...] about Public Relations: An Opportunity to Improve a Media Opportunity Process
It's the worst-kept secret that college and university websites offer some of the most frustrating user experiences for prospective students. I've personally seen the challenges on both ends as a prospective student and as a university employee. I worked in an Undergraduate Admissions office as a student and the job relied heavily on our ability to navigate the school site. One … [Read more...] about Undecided: Why Do Universities Have Unfavorable User Interfaces?
One of the most interesting components of business processes are that they're ever-evolving. Project managers and business managers are constantly looking for new ways to streamline a process, especially through automation. One industry that has seen quite a bit of process changes in a rather short amount of time is the food service industry. Even before the pandemic, many fast … [Read more...] about The Mobile Order Thief: Is This Business Process Change Worth It?
Storytelling is one of the most important aspects of a marketer's job. You have to effectively communicate your brand's story, personality, values, etc. in order to get consumers on board with the "why". Why does your brand serve a certain purpose? Why is your brand important? Why should people choose your brand over others? These are all important and valid questions that … [Read more...] about Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences