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Aja J. Williams

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

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Aja J. Williams

2920 Wye Oak Drive, Belleville, IL 62221
ajawilliams09@gmail.com | aja.williams@temple.edu

Portfolio – Find samples of my work.

{Experience}

Ameren Missouri/September 2017-Present

Capital Planning Strategy Specialist (July 2019-Present)
Ensure alignment of Smart Energy Plan messaging across internal and external channels; interfacing with various internal clients (e.g. Project Management, Corporate Communications, Community Development, Legislative, and Regulatory) to provide information regarding Smart Energy Plan projects throughout service territory; launched and managed SharePoint database of projects, collateral and materials for external communication use; created monthly and quarterly reports for Ameren Missouri senior leadership as well as Board of Directors; prepared Smart Energy Plan report-out decks for senior leadership.

Social Community Manager (September 2017-July 2019)
Managed social media strategy and channels (Facebook, Twitter) for Ameren Missouri/ consulted and coached our digital customer service team in brand voice and tone for social media responses/ worked within Corporate Communications team to establish KPIs for campaigns and internal clients/ presented social metrics to department and executive leadership/ managed $60,000 annual budget for social media marketing and promotions/ evaluated strategy for projects and programs based on social metrics/ provided line of sight to our daily publishing rotation as well as trending topics and subjects.

Nine Network of Public Media/October 2014-August 2017

Digital Media Producer (August 2015-August 2017)
Role expanded in 2015 to focus on Nine Network content, programs and social media/produced digital videos around programs for social media platforms, which increased engagement by 30 percent/built social media campaigns and strategies for events and special projects/trained production staff on social and digital media resources and updates.

Web Content Manager (October 2014-August 2015)
Relaunched and managed national and local education initiative websites, which lead to doubled amount of time on site and pages visited/ evaluated and consulted 33 station websites/ created and executed editorial and social media strategies and best practices/ managed national American Graduate Facebook and Twitter, which grew between 20-30 percent in monthly impressions, respectively.

Digital Producer/KSDK/August 2013-October 2014
Post original and aggregated content to KSDK.com and mobile apps for 1 million daily PVs; assist reporters with writing web-friendly stories; pitch digital angles and teases for on air; local stories picked up nationally by USA Today, such as married deacon becoming ordained in Catholic church and Ferguson coverage; create engaging posts for company social media accounts.

Local Editor/Florissant Patch/September 2010-August 2013
Founded and launched community news website in 2010 for largest municipality in St. Louis County/managed monthly editorial and discretionary budget and team of eight freelancers/covered hard news issues, such as a tied election of City Council seat, controversial resignation of Hazelwood School District’s superintendent and ongoing dispute of Wal-Mart coming to town.

Editorial Manager/Urban Tulsa Weekly/August 2009-August 2010
Oversaw editorial and production departments of Tulsa’s alternative news weekly, which generated a circulation of 30,000/ planned the editorial calendar the year, including three specialty publications/wrote cover stories on leading business leaders in the community.

{Other Professional Experience}

Reporter-Copyediting Intern/Detroit News/June-August 2008
Under the Dow Jones Newspaper Fund program, edited stories and briefs for metro section/reported and covered fatal car crashes, wrote obituaries and features, such as an organization handing out $100 bills to community members randomly.

Photography Intern/Beijing Olympics/July-August 2008
Worked in Beijing Olympic’s tennis center helping photographers with equipment or shots during matches and in media room/ blogged for United States Tennis Association, Missouri Valley.

{Technical Skills}

  • Video Editing
  • Adobe Suite (InDesign, Photoshop, Illustrator, Premiere)
  • Microsoft Office 365 (Word, Outlook, PowerPoint, SharePoint, Excel)
  • CMS Proficiency
  • Social Media Marketing Tools (Sprinklr, Hootsuite, Sprout Social, Buffer)
  • Facebook
  • Twitter
  • Instagram
  • Youtube

{Professional Affiliations}

Greater St. Louis Association of Black Journalists/2010-Present

  • 2013-2016, 2019, Minority Journalism Workshop Director
  • 2012-2017, Chapter President
  • 2011-2012, Vice President

National Association of Black Journalists

  •  2011-Present

Saint Louis University UNews Advisory Board

  • 2013-Present

St. Louis Press Club Board

  • 2017-Present

{Education}

Temple University
Masters of Science, Digital Innovation in Marketing
Expected Completion – December 2020

Dow Jones for Editing Excellence Training Program
University of Texas-Austin, May-June 2009

University of Missouri, Columbia
Bachelor of Journalism, May 2009

Costa Rican Language Academy
San Jose, Costa Rica, May-June 2006

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Copyright © 2021 · Aja J. Williams
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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