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Aja J. Williams

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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In my current role as Capital Planning Strategy Specialist, I often support our executive leadership team in preparing files, reports or decks. I collaborated with our Customer Experience Vice President and her team to prepare this deck for a local regulator conference.


We produce a quarterly publication titled “Ameren Journal,” which is distributed to our co-workers as well as retirees of the company. I volunteered to help in freelance for our July 2019 magazine, and I had the opportunity to interview Todd Peppenhorst, who was a President’s Exellence award winner for our company.


As a utility company, one of the common issues afflicting customers, especially our elderly or foreign-language speaking customers, were scams. We would do social media pushes throughout the year when we saw an upticks in scam calls, but we also focused big campaigns around the holidays as well as during National Consumer Protection Week. As a part of the latter, I put together a toolkit for our partners to be able to share on their social media networks.


As Social Community Manager for Ameren Missouri, I spent time out in the field or speaking to other co-workers regarding my position. At Ameren Missouri, we have a number of energy generation facilities, including a nuclear plant. I created the social media strategy tied to the nuclear facility as well as added crisis communications for social in the nuclear space for our company.

 

 

 

 

 

 

 

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Recent Posts

  • Marketers becoming Stewards, Guardians of Consumer Data
  • Leveraging Social Media & Mobile Marketing for Politics
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  • Balancing Communications, Relationships of Projects
  • Improving the “Hit List” Process

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