Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand you’ve been promoting. Readjust as necessary.  Find and connect to your customer’s real needs. Customers prefer a seamless experience, so answer their questions and meet … [Read more...] about 10 Steps to an Effective, Fun Brand Refresh