Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand you’ve been promoting. Readjust as necessary. Find and connect to your customer’s real needs. Customers prefer a seamless experience, so answer their questions and meet … [Read more...] about 10 Steps to an Effective, Fun Brand Refresh
In addition to telling a story with data, Disney uses data to shape their storytelling. Through Magic Bands, wristbands equipped with an RFID chip, Disney can track your precise location and preferences. This captures an immense amount of data from each guest, including movie preferences, how long a guest waited in line for a specific character meet-and-greet, and how many … [Read more...] about The Disney Method: Using Data to Shape Storytelling
The travel industry suffered a devastating blow from the COVID-19 pandemic. In 2020 alone, airline revenue in North America declined by over $60 billion. With travel restrictions, mandatory quarantines, and multiple COVID variants, people have not been willing or able to travel “normally” for 18 months. Southwest Airlines’ positioning has always set it apart from the other … [Read more...] about Up in the Air: When will big airlines care about the customer?
AI is becoming more prevalent in the restaurant industry, allowing employees to shift their focus while increasing profits and efficiency. With the pandemic, the fast food industry saw a huge increase in demand and can’t seem to keep up. Various forms of AI are being developed, implemented, and used to help offset this. AI can simplify our lives, giving us the time and … [Read more...] about AI in Fast Food: Putting the Customer Before Profit