1. Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand you’ve been promoting. Readjust as necessary. 
2. Find and connect to your customer’s real needs. Customers prefer a seamless experience, so answer their questions and meet their needs before they even realize. Personalize your marketing messages and utilize conversational marketing where appropriate. Consumers are more likely to purchase if your brand sticks out from the rest. Focus on employee engagement, since they’re the real face of your brand.
3. Create content to tell a cohesive, engaging story. Every facet of your marketing strategy needs to tie directly into who your brand is and what your goals are. If you’re a clean self-care company, tell a story about why you use pure ingredients, instead of creating a campaign simply about pure ingredients.
4. Strengthen your SEO efforts. Create authoritative, relevant content for your website to improve rankings. Then, optimize your content (blog titles, keyword use, meta-descriptions, image alt-text, etc) for SEO. Then, create partnerships to ensure quality backlinks to your site. With engaging, relevant, and authoritative content, this should be easy. Overall, this will increase your brand’s visibility. How will your consumers know about your brand refresh if they’re not seeing it?
5. Utilize video content. Videos are the future, and are more likely to rank higher in SEO. It is more likely for consumers to see your website if you have a video on your promotional landing page. Additionally, consumers are more likely to purchase. Creating high-quality video content creates trust in your brand. Tailor the content for different stages: attracting, engaging, and delighting. 
6. Evaluate, but don’t copy, your competitors. Are they leaving a gap in the market that you can fill? Are you competing for key search terms? Should you reevaluate your value proposition? Make sure you are the only one doing what you’re doing, how you’re doing it, for the reason you’re doing it. If that’s not possible in today’s market, then you need to differentiate yourself somehow and focus on that aspect of your brand.
7. Quantify your goals, and make them SMART. Figure out the ideal consumer call-to-action for your brand. Create attainable but ambitious goals with a timeline, and ensure you’re tracking them throughout the process.
8. Choose the best digital distribution channels for your content. Fuel interest by interweaving promotional opportunities. Paid ads, digital strategies, content, sponsorships, merchandising. Create a plan that includes facets of these, all playing off of each other. After deciding on your target audience, figure out where they spend most of their time and where they might be in the buyer’s journey. Focus on creating content tailored to those channels, while creating an overarching omnichannel approach for brand awareness. Create a content map to better identify your consumers. Don’t limit your reach.
9. Find your style. You need to seem human and relatable, so don’t go overboard by showing off your SAT-worthy vocabulary. You can be funny, but not snarky, since sarcasm can be lost in text. Always be clear and concise so you’re getting your points across. Watch how your tone comes across and adjust accordingly. Create and consistently readjust a “style guide”, including tone, whitespace, conversationality. Never forget to spell-check. 
10. Plan your campaigns. Content should improve your brand presence, build loyalty, and attract new customers. You’re shaping the conversation, and consistency is key. Create a 5-step content creation framework based on your goals. Measure the stickiness and success of each campaign regularly. 

In a rush? Here’s a succinct version.