Social Media Strategy

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The potential for collaboration between Marketing and IT has never been greater than today. Based on Accenture Interactive’s recent research, CMO-CIO Alignment survey, we are seeing a sea of change happening, putting marketing IT at the top of their agendas. What’s driving this change? Digital, of course. More technology is required as marketing becomes more digital. […]

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participate in social media is extremely important for a brand. It’s not […]

A natural disaster doesn’t have to occur to lose a pet, however, news media is heightened during this time and you may hear more about it. According to FoundAnimals.org, 1 in 3 pets go missing at some point during their life. According to the APPA (American Pet Products Association) there are 78 million dogs and 85.8 million cats […]

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