Marketing jobs have come to include more skill sets than ever before. For a single person tasked with the role of “digital marketing”, the responsibility can feel overwhelming.
Consider the symbolism of the lotus flower. Its roots are in muddy water, but it reaches toward the light to produce something beautiful.
Owning your digital marketing is like plunging into the murky waters of uncertainty. You’ll emerge with a greater understanding of how your business brings value to people, and you’ll be able to engage with them like never before.
Digital Marketing Skills
Start by committing dedicated time each work day to digital marketing. Plan to dedicate two hours each day.
If you dedicate enough time and approach each task methodically, then you will excel in any marketing channel you choose.
- User Experience (UX)
Walk through the online experience by pretending to be your customer and complete the entire buying process online. Next, take a look at Google Analytics behavior flow and Hotjar heatmaps. Did this data spark your curiosity?
Just as curiosity is great for relationships, it’s also what will keep your love for digital marketing alive. At this point, we’re plunging into the unknown in hopes that our research and data analysis will provide us with the answers we need to make informed decisions.
Take your questions and run with them. Immerse yourself to discover who your competitors are, where your customers are talking and what they really think of your business.
- Data Analysis
You can use data to determine the topic of your next blog post, find dropoff points in your lead generation, and obtain better search results. The more you wrap your head around your data, the more you can start layering it to understand how your digital marketing is affecting your business.
Start with solidifying your brand positioning statement and then examine each component of your online presence. Use data analysis to determine which channels that are working for you.
A systematic approach is crucial to ensure you’re engaging with your customers in a timely and relevant manner. Marketing automation is your friend here.
- Content Creation
You can write about interests that many of your customers share and target that content directly to them. You can use data to find topics with decent search volume that don’t have much competition. All your ground work will start to pay off when your relevant content reaches the right audience.
- Marketing Strategy
Take everything you’ve learned to make a plan. It can be broad at first, and the goal is to keep finding frameworks that you can repeat. Always leave room for experimentation.
If you made one person think or feel differently, then you were really able to engage that person and your effort was worthwhile. Now that you’ve organized and automated the activities that used to stifle your enjoyment of digital marketing, you can engage as a member of the online community.