Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the healthcare industry. During the pandemic, we embraced telehealth to assess healthcare providers virtually; however, the next generation of telemedicine has much more to offer. The latest innovation in telehealth technology integrates IoT and A.I. Smart wearables and devices ensure effective remote patient monitoring. Consolidated patient records improve the efficiency of health care professionals, and they even use robotics to bring specialty care to places it’s never been.
How does IoT advance telehealth, disrupting the healthcare industry?
- Real-time remote health monitoring,
Internet of Things (IoT) enables ultrafast connectivity of a diverse range of medical devices and equipment connected to a server or the cloud. Wearables like pulsometers and blood pressure cuffs can transmit biometric data to providers for real-time analysis. Providers can input patient notes, write prescriptions, and add other data that pharmacists and specialists can readily access at their locations. Real-time data collection facilitates higher-quality remote healthcare. Data collected by these medical devices and wearables are well-timed and accurate, assisting early detection and intervention of chronic ailments. A good use case of using IoT in health care is heart stroke or attack. Emergency responders can use telemedicine devices to take EEG, EKG, and other readings and send them to the hospital before the patient s arrival. Time saved during such an emergency can save precious lives.
- Centralized patient information (EHR)
IoT in telehealth builds EHR( electronic health record) over time for patients, which advance coordination of medical care, facilitate interaction with patients and families, and reduce disparities in healthcare while improving its efficiency. This report clarifies vital statistics to doctors, saving time and optimizing operational efficiencies. A unified record help patients and their providers work together to manage chronic health conditions, such as cardiovascular disease, diabetes, and asthma. Providers can also monitor patients at home after a hospital stay or recovering from an injury.
- Telehealth Robotics
Robots have carved their way out of science fiction into the telehealth industry. They can take orders from patients assist frail and elderly patients out of a bed or chair. Additionally, they serve as doctors’ stand-ins in remote clinics and community health centers. Some robots create social engagements with traumatized patients, especially children helping them open up to caregivers.
IoT devices generate a vast amount of data to help marketers understand the customer journey and their touchpoints at a granular level. In the given scenario, marketers can design more personalized and relevant campaigns, improving engagement. IoT allows understanding how patients interact with smart wearables and other devices. Studying these interactions and patterns can help predict user behavior, making marketing proactive rather than reactive.
However, while IoT will make healthcare accessible and personalized, privacy and data security are essential. The data in context is sensitive to patients’ vitals, and any data breach scenario could potentially create significant damage. How widely telehealth is accepted depends on how well HIPPA compliances are and how secure the systems perceive.
HBP article on IoT talks about ‘Privacy by Design.’ Given the size(humongous) and type (personal health) of data involved, it becomes critical for marketers to respect customers’ privacy. With the advent of IoT products and services, the article says data privacy elevates to being part of business objectives and continues throughout the design and delivery process. ‘Privacy’ will rise to the level of other elements (Ps) of the marketing mix. While adapting to IoT, all marketing strategies should respect and protect the privacy of patients’ data.
Would you agree that remote healthcare is making it big with IoT technology?
Do you agree with HBP that ‘Privacy’ could be part of the marketing mix?
- Weinburg, Milne, Andonova, Hajjat. (2019). Internet of Things: Convenience vs. Privacy and secrecy. Harvard Business Publications. Published Harvard Business Publishing Education
- E.W. (2021a). Telemedicine Robots: Out of Science Fiction and Into the Mainstream. MHealth Intelligence Telemedicine Robots: Out of Science Fiction and Into the Mainstream (mhealthintelligence.com)
- Telemedicine Technology Powered by A.I. and IoT. (2021). The Future of Telemedicine Technology with IoT and A.I. – Intel
- S.A. (2021). IoT In Telemedicine: A Feather Of Success In Healthcare Industry. Mobisoft. IoT in Telemedicine: A Feather of Success in Healthcare Industry (mobisoftinfotech.com)
- 10 Ways IoT is Changing Digital Marketing in 2020. (2020). Skelia. 10 Ways IoT is Changing Digital Marketing in 2020 – Skelia