I have learned many skills while working throughout my undergraduate and graduate studies. My first position in marketing was my internship at the Sands Event Center, where I was later promoted to the social media coordinator/marketing assistant role. This job opened my eyes to the marketing world. I was in charge of all social media accounts which were used to promote events scheduled at the Sands. Marketing the concerts, comedy acts and trade shows allowed me to gain experience in event-based marketing. In addition to social media we promoted shows by email marketing, hosting an interactive promotional tent at festivals, trade shows and storefronts and rented a kiosk for ticket sales at the local mall.
In order to gain experience in another industry in the marketing field, I left the Sands Event Center to begin a new internship at a local agency, Peer Pressure Creative. Although small, this agency worked with many large clients in the local Bethlehem area. There, I was responsible for social media branding for the agency and assisting with RFP’s and reviewing and testing creative materials and websites. I developed a social media strategy for the agency for their personal branding use.
After graduation, I gained an interest in real estate. Although my original plan was to get my license and become a Realtor, I found myself interviewing with a Keller Williams real estate team, The Hardy Real Estate Group, for the Marketing Coordinator position. After I accepted the position, I discovered I enjoyed working on the backend of real estate, the marketing and administrative work, more than the sales. As the marketing coordinator I am responsible for listing coordination from contract to close, property advertising, CRM, website and social media management, blogging, special event/volunteer coordination, team branding and analyzing internal goals.
Throughout my work experience I found that I enjoy working for organizations with a strong culture. Out of the companies that I have worked for, I found that Keller Williams, by far, has the strongest culture. Every year nation-wide, Keller Williams hosts a “Red Day”. This is the day that all offices close, and agents and administrative staff are asked to volunteer within the local communities. This year, 2017, my office volunteered at The Arc of Chester County, a leading provider of services to people with developmental and intellectual disabilities and their families, where we all helped around the campus doing any and all tasks that are asked. We cleaned, gardened and assisted with office administrative work. Read about it in my blog post, here!
Annually, my real estate team, The Hardy Real Estate Group runs various charity donation drives. We have collected linens for the local animal shelter, sneakers for the Moore Foundation, and food for the TLC Food Pantry of Havertown. Check out my blog post for the food drive, here!
Our biggest event is our #HardyTreatsTroops candy drive. Every year we partner with Operation Gratitude, an organization that sends care packages to the troops stationed over seas. As a team, we collect halloween candy from the local community and then send it to Operation Gratitude’s headquarters in California. They then include the candy in the care packages that are shipped to the troops over seas. Last year, we worked with over 20 businesses (strategically chosen throughout the Greater Philadelphia Region) which voluntarily housed candy donation boxes at their store front’s for locals to drop off candy.
After halloween, my team collected the candy from the local businesses, we weighed it and shipped it off to be sent to the troops. Last year, we collected 3,076 pounds of candy and hope to meet if not exceed that number this year. Learn more in my blog post, here!