Labor Day Weekend marks the unofficial end to summer. Back-to-school season is in full swing, and the beach goers are soaking up the very last of the summer sunshine over the extended weekend. For brands, these two notorious events are double underlined as featured topics for their content calendars. The tricky part with this season is that every brand is taking advantage of … [Read more...] about A Thumb Stopping Social Feed
Social Media
Heads Up eCommerce Marketers! There is a New Way to Advertise on Social
How personal is too personal with out being "creepy"? Personalized advertisements on social media have already surpassed their prime time. Personally, remarking advertisements are so common on my social feeds that I tend to scroll right past them. How can social media adapt to remain a profitable platform for product advertisements? One answer is to enhance the user experience … [Read more...] about Heads Up eCommerce Marketers! There is a New Way to Advertise on Social
Brands Must Direct Their Earned Media: The Social Influencer Effect
Social media is game changing for brands. Not only is it important for brands to lead the industry in their owned media, but brands must make sure that they their earned media is reflective of their social channels and other content-providing platforms. Recently, in my Digital Brand Management course we had a guest speaker from L'Oréal come to discuss her role in the company. … [Read more...] about Brands Must Direct Their Earned Media: The Social Influencer Effect
Snapchat is Changing the Game in Marketing to Millennials
Marketing to millennials is one of the greatest barriers to face within the industry, yet with the right strategy the return on investment from reaching this generation is extremely lucrative. With the over-saturation of digital advertisements targeted to millennials (especially today's teens), most promotions become just another flash of color within the noise … [Read more...] about Snapchat is Changing the Game in Marketing to Millennials