How personal is too personal with out being "creepy"? Personalized advertisements on social media have already surpassed their prime time. Personally, remarking advertisements are so common on my social feeds that I tend to scroll right past them. How can social media adapt to remain a profitable platform for product advertisements? One answer is to enhance the user experience … [Read more...] about Heads Up eCommerce Marketers! There is a New Way to Advertise on Social
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The Importance of UX on Mobile: A Usability Test of Wawa’s Ordering App
During a breakout session of my Process Improvement and Innovation course, we took some time to analyze the process of ordering a sandwich from the East-Coast renowned Wawa Convenience Store. I know that most of my classmates could practically do this with their eyes closed. Walking into the store, ordering on a touch screen monitor or iPad then checking out and leaving with … [Read more...] about The Importance of UX on Mobile: A Usability Test of Wawa’s Ordering App
Content Marketing is Dead; This Trio Emerges As The New King
From scrolling through social media to commuting to work, every day consumers are inundated with marketing messages. While all marketing has the same underlying purpose, to earn the attention of consumers, some strategies are far more successful than others. The brands that succeed with their marketing messages recognize that underlying purpose is far more than just earning the … [Read more...] about Content Marketing is Dead; This Trio Emerges As The New King
Brands Must Direct Their Earned Media: The Social Influencer Effect
Social media is game changing for brands. Not only is it important for brands to lead the industry in their owned media, but brands must make sure that they their earned media is reflective of their social channels and other content-providing platforms. Recently, in my Digital Brand Management course we had a guest speaker from L'Oréal come to discuss her role in the company. … [Read more...] about Brands Must Direct Their Earned Media: The Social Influencer Effect
Technology Companies Utilize Big Data to Venture into Healthcare
The technology boom has taken the word by storm, leaving any industry that declines to adapt, in the "stone age". At the height of the new millennium, if a business did not take its presence online, it fell short of growth. A few years later, the same happened to businesses that did not adopt social media as a part of their digital presence. Now, businesses and brands that are … [Read more...] about Technology Companies Utilize Big Data to Venture into Healthcare