Businesses big and small are swimming in a sea filled with unlimited access to data. Even though the waters are murky with all sorts of metrics, they can be cleared when digital marketers fish for the most important data, and know how to present it. After a few months working as the Digital Marketing Specialist for a Lehigh Valley Marketing Agency, I have developed a passion … [Read more...] about 5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing
How To Successfully Launch an On-Time or Real-Time Marketing Campaign
On-time and real-time marketing campaigns can be tremendously successful, if executed correctly. In a recent class post I highlighted an on-time and a real-time campaign, overviewing the effectiveness of each. To make sure we are all on the same page, see below for a basic definition of these two very similar, yet different campaign styles. On-time Marketing Campaign: … [Read more...] about How To Successfully Launch an On-Time or Real-Time Marketing Campaign
A Thumb Stopping Social Feed
Labor Day Weekend marks the unofficial end to summer. Back-to-school season is in full swing, and the beach goers are soaking up the very last of the summer sunshine over the extended weekend. For brands, these two notorious events are double underlined as featured topics for their content calendars. The tricky part with this season is that every brand is taking advantage of … [Read more...] about A Thumb Stopping Social Feed
A Clickable End to Summer
If your inbox is anything like mine, you have been receiving an endless amount of content regarding promotions for one of the most notorious end-of-summer events; Labor Day Weekend. In theory, it seems like a win-win. Consumers make out with great deals and big savings, and brands have two widely popular events to use for content. However, it isn't as straight forward as it … [Read more...] about A Clickable End to Summer
Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models
Let’s take a minute to think back in time to the Blockbuster days. Watching a movie was quite the process. First, the decision to watch a movie had to be made well in advance. If you decided that you wanted to binge watch your favorite TV series at 11pm, tough luck. Blockbuster was closed. Well, years later Netflix changed the game. Not only did it completely disrupt [destroy] … [Read more...] about Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models