• Skip to main content
  • Skip to primary sidebar

Amelia Paradysz

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Amelia Paradysz

5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing

October 29, 2018 By Amelia Paradysz 35 Comments

5 Metrics for Content Marketing Reporting

Businesses big and small are swimming in a sea filled with unlimited access to data. Even though the waters are murky with all sorts of metrics, they can be cleared when digital marketers fish for the most important data, and know how to present it. After a few months working as the Digital Marketing Specialist for a Lehigh Valley Marketing Agency, I have developed a passion … [Read more...] about 5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing

How To Successfully Launch an On-Time or Real-Time Marketing Campaign

October 26, 2018 By Amelia Paradysz 25 Comments

On-time and real-time marketing campaigns can be tremendously successful, if executed correctly. In a recent class post I highlighted an on-time and a real-time campaign, overviewing the effectiveness of each. To make sure we are all on the same page, see below for a basic definition of these two very similar, yet different campaign styles. On-time Marketing Campaign: … [Read more...] about How To Successfully Launch an On-Time or Real-Time Marketing Campaign

A Thumb Stopping Social Feed

September 2, 2018 By Amelia Paradysz 18 Comments

Labor Day Weekend marks the unofficial end to summer. Back-to-school season is in full swing, and the beach goers are soaking up the very last of the summer sunshine over the extended weekend. For brands, these two notorious events are double underlined as featured topics for their content calendars. The tricky part with this season is that every brand is taking advantage of … [Read more...] about A Thumb Stopping Social Feed

A Clickable End to Summer

September 2, 2018 By Amelia Paradysz 20 Comments

If your inbox is anything like mine, you have been receiving an endless amount of content regarding promotions for one of the most notorious end-of-summer events; Labor Day Weekend. In theory, it seems like a win-win. Consumers make out with great deals and big savings, and brands have two widely popular events to use for content. However, it isn't as straight forward as it … [Read more...] about A Clickable End to Summer

Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models

August 7, 2018 By Amelia Paradysz 17 Comments

Let’s take a minute to think back in time to the Blockbuster days. Watching a movie was quite the process. First, the decision to watch a movie had to be made well in advance. If you decided that you wanted to binge watch your favorite TV series at 11pm, tough luck. Blockbuster was closed. Well, years later Netflix changed the game. Not only did it completely disrupt [destroy] … [Read more...] about Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models

Next Page »

Primary Sidebar

My information

  • About
  • My Interests
  • Resume
  • Work Experience
  • Work Portfolio

Recent Posts

  • 5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing
  • How To Successfully Launch an On-Time or Real-Time Marketing Campaign
  • A Thumb Stopping Social Feed
  • A Clickable End to Summer
  • Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models
  • Heads Up eCommerce Marketers! There is a New Way to Advertise on Social

Copyright © 2022 · Amelia Paradysz
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.