• Skip to main content
  • Skip to primary sidebar

Amelia Paradysz

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing

October 29, 2018 By Amelia Paradysz 35 Comments

Businesses big and small are swimming in a sea filled with unlimited access to data. Even though the waters are murky with all sorts of metrics, they can be cleared when digital marketers fish for the most important data, and know how to present it. After a few months working as the Digital Marketing Specialist for a Lehigh Valley Marketing Agency, I have developed a passion for data, analytics and the visually dynamic reporting tools that we use to present our results to clients. Additionally, I have developed a strong understanding of the importance of experiential marketing and how to use it most appropriately. Before I dive into how experiential marketing should be used in correlation with traditional content marketing alone, let’s look at how to determine the overall success of a content marketing strategy. Below are my 5 must-collect data metrics that every brand should measure to determine the overall effectiveness of a content strategy.

What data should you be collecting to determine the value of your brand’s content marketing strategy? In my experience there are 5 metrics that every brand should use to determine the value of their content marketing strategy.

5 Metrics for Content Marketing Reporting

  1. CTR (click-through rate) – A strong click through rate determines that content is engaging and encourages users to click around on a website. The CTR shows which pieces of your content have the strongest engagement.
  2. Conversions – How many users completed a desired action? A conversion may refer to a sale, calls or form completion. If conversions are low, the content strategy may need to be reconsidered. If you have low CTR’s, ask yourself why your content is not leading to conversions on your website. If you have strong CTR’s but low conversions, the content you are providing on your landing pages may not be strong enough to earn the conversion of a user, and needs improvement.
  3. Bounce Rate – The bounce rate helps to determine if the content on a landing page needs improvement. The bounce rate will tell how many people have left a site after viewing a page. If you have a high bounce rate, that could mean that your users did not find the information they were searching for, or simply did not see value in the content you were providing. A low bounce rate shows that users viewed multiple pages across your site before exiting, which is great!
  4. Time on Page – There is another crucial factor to consider when looking at bounce rate; time on page. This metric helps to determine the value of your content. If you have a high bounce rate, but the user is spending a long time on a webpage, you may be providing too good of content. This means that it may be beneficial to break up your content by utilizing internal links within your text to drive users to other articles and pages within your content.
  5. New vs. Returning User – Last but not least, type of user. In order to determine the overall effectiveness of your content, it is important to pay attention to how many users come back to your site after an initial visit. If your content is not bringing users back to the site, you may want to look at the value of your content to a user. As mentioned before, including internal links within your content will show users that you also provide other valuable information. (Tip: Internal linking benefits SEO, too!)

Now that you have the metrics, let’s assume you have collected the data and are looking at multiple reports filled with the content that your audience is most receptive to. This is where an experiential marketing campaign comes into play. After listening to our guest speaker, Brendan Walsh, the Founder of Mole Street Digital, it became clear that for some brands, an experiential marketing campaign is crucial to a successful content strategy. Brands where its revenue is driven strictly through an online viewership or an intangible product will a lot of success with an experiential marketing campaign.

One of my favorite examples Brendan and I discussed after our meeting was his work with the New York Rangers and their Cheer Machine. This campaign brought a physical experience to a product that was previously only experienced through visiting a game, or purchasing merchandise. Aside from Mole Street’s work, one of my favorite experiential campaigns is that of Refinery 29’s 29Rooms Tour. Refinery 29 is a digital media content website catered to young female millennials. Their product is content viewership and remains behind the screen. With 29Rooms, Refinery 29 understood what its users are most interested in through metric tracking and brought it to life.

“The makers behind Refinery29 have collaborated with visionaries and brands in the fields of arts, activism, style, and technology to bring you 29 spaces that tap into the conversations of today and our hopes for tomorrow. Through multi-sensory installations, performances, and workshops, we present you with a new way to connect with creativity, culture, and community.” – Refinery 29

These rooms are traveling on tour as pop-up experiences for a week at a time in various cities. The goal is to get people engaged by visiting the pop-up experience and sharing their photos on social media, promoting the Refinery 29 brand.

All in all, tacking content marketing is important to understand the success of a content strategy, but knowing how to use the data to continue the success is what counts. 

Share:

  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Filed Under: Uncategorized Tagged With: Content Marketing, Data Visualization, Dynamic Reporting, Metrics, Reporting

Reader Interactions

Comments

  1. Lori Greene says

    December 11, 2018 at 7:55 pm

    Excellent graphic and tips.

    Reply
    • Jacob Barlee says

      June 24, 2021 at 5:22 am

      You have shared some really amazing ideas! Thank you so much for sharing 🙂

      Reply
  2. vervelogic says

    April 3, 2020 at 5:42 am

    These are some great ways! Thanks for sharing

    Reply
  3. Geek Squad says

    April 21, 2020 at 2:53 am

    Great information and I loved the way you explained about content strategy.

    Reply
  4. Snapseed for PC says

    April 28, 2020 at 7:08 am

    I really like how digital marketing strategy is changing and now everyone is focusing on delivering quality content instead of quantity.

    Reply
  5. Geek Squad says

    May 15, 2020 at 7:21 am

    Thanks for these tips regarding enhancing your content reach and making your content more powerful.

    Reply
  6. SEO tips says

    July 30, 2020 at 2:55 am

    I have experienced that for good marketing making good strategy is necessary. We should look into all the aspect of marketing our service and specially the we have to reduce the bounce rate.

    Reply
  7. Arlo App for PC says

    August 20, 2020 at 1:44 am

    Arlo is a smartphone app developed by NETGEAR that helps you take control of the P2P camera and monitor the camera. With Arlo, you can easily change camera mode, access camera feed, monitor your house or office real-time remotely, and much more

    Reply
  8. What is SEO says

    September 9, 2020 at 3:50 am

    It is very Great content and i really prefer this type of content.

    Reply
  9. Applicationriseimperator Evolving New Technologies Pvt Ltd says

    October 12, 2020 at 1:08 am

    Nice Blog. This is information is very helpful.mobile app design company in bangalore

    Reply
  10. logo design trichy says

    November 2, 2020 at 12:21 pm

    great content very useful, keep it up buddy. nice blog worth readingg

    Reply
  11. Emily Carey says

    November 7, 2020 at 2:22 am

    I would like to thank you for the efforts you have made in writing this article. good information in this article, thanks.

    Reply
  12. slotportals.com says

    December 28, 2020 at 2:21 am

    The $1,000.00 casino poker chip is typically a bit bigger than that of standard poker chips. When you take insurance coverage your house has a huge advantage so it is not a smart concept.

    Reply
  13. among uss 2 says

    April 22, 2021 at 4:27 am

    Your revelations are quite interesting and are of interest to many people. I am waiting for your good news.

    Reply
  14. temple run says

    June 4, 2021 at 3:09 am

    I really enjoyed this site. This is such a Great resource that you are providing and you give it away for free.

    Reply
  15. Branzone says

    July 21, 2021 at 3:53 am

    Your revelations are quite interesting and are of interest to many people. I am waiting for your good news.

    Reply
  16. betflix joker says

    August 1, 2021 at 10:32 pm

    i like betflix joker

    Reply
  17. betflix pg says

    August 1, 2021 at 10:34 pm

    money betflix joker

    Reply
  18. Akshay Dev says

    August 19, 2021 at 8:48 am

    The tips given in this post are really helpful to enhance your content reach and making your content more powerful. Also by making them more appealing, the bounce rate can be reduced.

    Reply
  19. tren says

    September 17, 2021 at 1:15 am

    Thanks for the good information. pg slot

    Reply
  20. Myblogindia says

    September 25, 2021 at 5:31 am

    thanks so much for this post please check my new blog https://myblogindia.com/

    Reply
  21. 123dic เข้าสู่ระบบ says

    September 28, 2021 at 10:57 pm

    I like this post, enjoyed this one appreciate it for putting up. The universe is not hostile, nor yet is it unfriendly. It is simply indifferent.

    Reply
  22. AOS TV APK DOWNLOAD says

    November 3, 2021 at 1:57 pm

    This is very useful.Thanks for posting it and it really useful for the visitors.

    Reply
  23. afb1188 says

    November 25, 2021 at 10:30 am

    The website data mentioned in the superlot report is highly effective in many respects.

    Reply
  24. airytv says

    January 3, 2022 at 3:46 am

    Four areas to measure, and their metrics: To simplify how content marketers approach measurement, this book breaks the process down into four categories: consumption, sharing, lead generation, and sales metrics

    Reply
  25. Friday Night Funkin says

    January 17, 2022 at 6:48 am

    Very good! Keep your own quality and grow!

    Reply
  26. Router login says

    February 19, 2022 at 1:28 am

    Amazing post admin thank you router login

    Reply
  27. cinema hd v2 says

    March 13, 2022 at 7:12 am

    Thank you very muh for the metrics and informative content.

    Reply
  28. Ruby Layak says

    March 14, 2022 at 3:49 pm

    Latest version latest gbwhatsapp apk download here.

    Reply
  29. poppy playtime says

    March 17, 2022 at 4:08 am

    The information you give is really valuable to me, I will visit your website more often.

    Reply
  30. kbh games says

    April 10, 2022 at 10:32 pm

    Your article is very well written. I have read it many times and find it very good. Thank you very much.

    Reply
  31. Snapseed for pc online says

    April 21, 2022 at 7:07 am

    Great article admin thank you so much

    Reply
  32. leaf mehndi design says

    April 22, 2022 at 3:16 am

    The recommendations in this post are quite useful for increasing the reach of your content and making it more impactful. The bounce rate can also be reduced by making them more appealing.
    royal finger mehndi design

    Reply
  33. sweet candy says

    May 10, 2022 at 3:23 am

    Thanks for this great article. slope 2

    Reply
  34. wordle game says

    May 11, 2022 at 2:32 am

    Thank you for producing such a fascinating essay on this subject. This has sparked a lot of thought in me, and I’m looking forward to reading more.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

My information

  • About
  • My Interests
  • Resume
  • Work Experience
  • Work Portfolio

Recent Posts

  • 5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing
  • How To Successfully Launch an On-Time or Real-Time Marketing Campaign
  • A Thumb Stopping Social Feed
  • A Clickable End to Summer
  • Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models
  • Heads Up eCommerce Marketers! There is a New Way to Advertise on Social

Copyright © 2022 · Amelia Paradysz
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.