If your inbox is anything like mine, you have been receiving an endless amount of content regarding promotions for one of the most notorious end-of-summer events; Labor Day Weekend. In theory, it seems like a win-win. Consumers make out with great deals and big savings, and brands have two widely popular events to use for content. However, it isn’t as straight forward as it sounds.
On any typical day, consumers receive multiple emails from brands pushing content. During the end-of-summer events, consumers inbox’s are overflowing with timely sales and other content. For me, this is the time where I utilize the “bulk-delete” function the most. Getting consumers to open and engage with a piece of content requires more than just a creative subject line. It is also about the relationship that the brand has developed with the consumer. Brands that have fully taken on the Customer Life Cycle (as opposed to the force feeding strategy of the ancient Marketing Funnel) will see the highest engagement with their content.
Below are three most clickable pieces of content I’ve received from brands highlighting Back-to-School or Labor Day, over the last two weeks.
1.
9 one-season wonders you can start and finish this holiday weekend
- Lived
- Webpage, blog post
- Brand:
- Clickable Because:
- Caught the attention of those who were not traveling for the Holiday weekend. The headline alone indicated that the seasons highlighted in the article would be possible to finish in one (long) weekend, without requiring the show to spill-over into the work week.
- Goal:
- The author of this Mashable article is trying to appeal to the “home-body” niche, those that are not traveling for the Holiday weekend and those that are not fond of the party scene. They are hoping to catch the attention of the people that would enjoy binge watching a season (or a few seasons) of streamable TV over the Holiday weekend.
2.
- Lived:
- Brand:
- Clickable Because:
- Loft took advantage of the weekend assuming that a lot of people would be traveling, or getting ready for something, and use that phrase in their subject line, plus the consumer’s first name. Loft used this play on words to give Loft Insiders a heads-up for the upcoming Labor Day sale. Once opened, the GIF made me click to preview Loft’s new selection.
- Goal:
- Loft’s goal with this email was to create hype within the Loft Insider community for the sale that was going to be taking place.
3.
Everything to do when everyone’s out of town
- Lived:
- Brand:
- Clickable Because:
- Like many others, I am not traveling out of town for this Holiday weekend. Because of this, the email subject line peaked my interested causing me to click on the article to see what is going on around for those that are not traveling.
- Goal:
- PureWow sent out this email in an attempt to gain the interest of those staying in town. They would used this content to bring readers to their blog and then hope for additional engagement with the rest of their content.
It’s going to be ending of mine day, but before ending I am reading this enormous paragraph to
increase my know-how.
Your article is really interesting. I am waiting for new articles from you.
that was amazing
I really like reading through a post that can make people think. Also, many thanks for permitting me to comment!
I got to know this site betflix slot slot by a friend of mine and tried it out, it was amazing, the game was fun, easy to play and click me free credits.
For any guidance related to McAfee activation, you can contact McAfee activate support executives. They will help you via phone call or live chat to diagnose the installation issues and solve them. This will remove any conflicting software that is causing security issues.
thanks so much for this post please check my new blog https://myblogindia.com/
Only I know how much i love your post. Thanks for this precious post too. hey, if anyone want any help related to Norton Refund, Products, Errors then you should Contact Norton Customer Service support from PCSupremo .
Hoo!!! You guys are posting really good articles…Waiting to get more of such article….check out our site Movie HD Apk Tq.
Thanks for this information admin simple mehndi design
I appreciate the truthful information about this trendy skincare product. Because King99 to read and she told me to like you a lot.
Implement government directives. Everyone joins hands to fight the epidemic, limit moving out, stay indoors to keep the living environment as clean as possible.
Just I know the amount I love your post. A debt of gratitude is in order for this valuable post as well. hello, in the event that anybody need any assistance connected with Norton Refund, Products, Errors you ought to Contact Norton Customer Service support from techlarapoint.
Here we provide some collections of Instagram Captions, Pick Up Lines & Slogans. Our main goal is to keep publishing trending posts. You can easily find any type of Captions, Pick Up Lines and Slogans from this website.
The content of your article page is great, I found the content pretty good and useful to me, thank you for sharing.
Thanks for the awesome post I feel happy to read this post thanks for sharing this post. I constantly read the smaller articles and clarify their motives, which also happens with this article! Lets Learn Irish
Your post is very interesting, Thanks for the awesome post I feel happy to read this post thanks for sharing this post. I constantly read the smaller articles and clarify their motives, which also happens with this article! Lets Learn Irish
gg.now roblox
Thank you for providing such useful information. I’ve been having trouble coming up with many questions about this topic. I’ll stick with you!
Thank you for your post. I have read through several similar topics! However, your article gave me a very special impression, unlike other articles. I hope you continue to have valuable articles like this or more to share with everyone!
Thanks for sharing
Thanks, I was shocked when I read your article, very informative, at the same time I was playing slots: https://www.wildtornado.casino/en-CA/
You have a great blogging site here! Would you like to create a welcome superlot post on my blog? Because now I feel that I am interested in your content.
Thank you for sharing this post with us, I enjoyed reading this. If you want to know how to get premium apps for free? One of the most overlooked ways of getting premium iPhone (and other iOS devices) apps for free is the way you can download apps from the Appyeet platform, using the appyeet site, you can download both cracked and modded apps for free
Thank you for the great article. Are you looking for an easy way to access blocked websites, then I will suggest one article about Node unblocker, go through our site and get the solution, this tool is easy to use, and also free of cost.
nt88 อยากเล่นสล็อตได้เงินง่ายพร้อม มี เครดิตฟรี ให้กับ สมาชิกใหม่ เล่นเกมสล็อตและคาสิโน ด้วยทุนน้อยได้ทันที ต้องมาเล่นที่เว็ฐของเรา NT88
Octordle is a popular word game based on Wordle. Octordle differs from Wordle in a number of respects, the most notable of which is the word count while the game is played. In Wordle, the player tries to guess a five-letter word at a time, whereas in Octordle, the player tries to guess eight five-letter words at once. For some players, guessing a five-letter word is difficult enough, so adding another seven-letter phrase isn’t ideal. Octordle is a challenging game for those who enjoy a good challenge. In this game, word-savvy individuals can put their talents to the test. This game operates similarly to Wordle. It’s a web game that follows the same rules as Wordle. If the letters are in a word but in a different place, they will turn yellow. If they’re in the right place and in the right word, they’ll become green. It’s difficult to keep track of which letters were used in earlier guesses while rolling eight distinct guesses at simultaneously. Paying attention to the color scheme of the Octordle’s keyboard is a terrific way to relax. Each letter is divided into four quadrants, each of which represents one of the game’s top four problems on that particular day.
Octordle is a very popular Wordle-based word game. Octordle differs from Wordle in a few ways, but most notably in the word count when played
Really enjoyed reading your article. My anticipation of your future posts is growing.