• Skip to main content
  • Skip to primary sidebar

Amelia Paradysz

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models

August 7, 2018 By Amelia Paradysz 17 Comments

Let’s take a minute to think back in time to the Blockbuster days. Watching a movie was quite the process. First, the decision to watch a movie had to be made well in advance. If you decided that you wanted to binge watch your favorite TV series at 11pm, tough luck. Blockbuster was closed. Well, years later Netflix changed the game. Not only did it completely disrupt [destroy] the movie rental industry, it continued to disrupt television as we know it. With Netflix’s subscription package, subscribers can watch virtually any show or any movie, at any time of day with the click of a button.   

In my opinion, Netflix’s disruption of the television industry was the gateway drug for other entrepreneurs seeking to disrupt an industry. The subscription model has taken off and is becoming second nature in so many industries.

After learning about a subscription based Wi-Fi platform in a recent Mashable article, I began to wonder… could this business model work in the Wi-Fi industry? Will consumers be receptive of the change?This California start-up called “Plume” thinks it is possible. Plume claims to be “home Wi-Fi that knows what it’s doing”. Disruption stems from an inconvenient process, ultimately creating a bad user experience. In my experience, the traditional method to getting Wi-Fi has never been a user friendly process.

 

In the slim chance you have never gone through the headache of a process, here is a brief outline:

It is not user friendly. Even with all of the consumer-facing initiatives the big-box providers are taking, if the process remains the same there will be no significant change.

Plume’s business model is different. Its value proposition is reliant on the better UX through its app interface, overall website system image, physical visual appeal and even customer support.

Its unique identifier is its subscription model, offering both monthly or lifetime membership fees. For example, at $60/month and with a one time purchase ($39) for the Wi-Fi pods, consumers can connect their two bedroom home to Wi-Fi (and many more bells & whistles). A larger home is not a larger monthly fee, just simply requires a larger initial Plume Pod purchase.

In comparison to the traditional method for ordering Wi-Fi, Plume makes it painless. Check it out:

Disrupting an industry as large Wi-Fi is not easy feat, but a subscription model may just be the key to changing the game.

Share:

  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Filed Under: Uncategorized Tagged With: Disruption, Industry Disruption, Process, Process Model, User Experience, UX

Reader Interactions

Comments

  1. directions says

    April 22, 2021 at 4:31 am

    This is an incredible blog and worth reading. provide us with a lot of knowledge.

    Reply
  2. candy crush soda says

    June 4, 2021 at 3:13 am

    Your article is very useful, the content is great, I have read a lot of articles, but for your article, it left me a deep impression, thank you for sharing

    Reply
  3. jon snow says

    July 17, 2021 at 7:07 am

    very impressive article online it is the best update for connecting v-bucks generator world famous game here for you.

    Reply
  4. slot xo says

    July 29, 2021 at 11:38 pm

    I got to know this site betflix slot slot by a friend of mine and tried it out, it was amazing, the game was fun, easy to play and click me free credits..

    Reply
  5. among us says

    August 6, 2021 at 5:42 am

    A great article, With lots of information in it, These articles keep users interested in the site and keep sharing more. thanks a lot! If you have more time, please visit:
    among us

    Reply
  6. Infinity eBook says

    August 6, 2021 at 11:43 am

    I’m grateful for the this blog. https://www.infinityebook.com/

    Reply
  7. 1st Supplement says

    August 6, 2021 at 11:43 am

    The information you shared through your post is very useful. https://www.1stsupplement.com/

    Reply
  8. lars says

    September 29, 2021 at 8:17 am

    In my opinion, Netflix’s disruption of the television industry was the gateway drug for other entrepreneurs seeking to disrupt an industry. The subscription model has taken off and is becoming second nature in so many industries.

    Reply
  9. VIVA TV APK says

    November 3, 2021 at 2:07 pm

    Very impressive and appreciateable article this is…Thank you for that….Visit Viva TV Apk Tq.

    Reply
  10. Albert smith says

    November 19, 2021 at 6:41 am

    It is brilliant blog. I like the way you express information to us. It is very useful for me. You are doing great job and thanks for sharing. What a wonderful post is it, i am very happy and i appreciate your effort. You are doing great job. Thanks for sharing your blog. The top Mobile App Development Dubai company provide good service you visit here site https://www.mistersaad.com/

    Reply
  11. alat drumband says

    December 14, 2021 at 11:04 pm

    Being read and shared is a great tribute in itself. For me the dream appreciation would be when someone who has read the piece find something entertaining, connecting, inspiring, thrilling, puzzling, beautiful or humorous in it… I suppose in some way we writers are trying to connect with the reader. whichever way this connection is expressed is always a compliment!
    I love this blog as it made me think what I would wish to receive… I never quite thought about it that way. Thanks!

    Reply
  12. yacinetv says

    January 3, 2022 at 3:52 am

    Common Wireless Network Issues: Connectivity issues. It can be maddening when you find that you can’t connect to your wireless network. Security issues. When you transmit sensitive information over wireles. networks, it automatically becomes more vulnerable. Network Expansion issues. Access Point issues.

    Reply
  13. cinema hd v2 says

    January 3, 2022 at 3:53 am

    5G is set to disrupt media and entertainment on many levels, including mobile media, mobile advertising, home broadband, and TV. It will also be crucial for improving experiences across emerging interactive technologies such as AR/VR. … Thanks to 5G’s low latency, streamed videos are less likely to stall or stop.

    Reply
  14. Emma miller says

    January 8, 2022 at 11:23 am

    Pretty much lucky to have this blog.

    https://www.thefitnessdiary.net/

    Reply
  15. María José Jósteinn says

    February 7, 2022 at 12:00 am

    PG SLOT เกมสล็อตแตกง่าย ที่ใคร ๆ ก็ต้องการที่จะเข้ามาสัมผัส ความอลังการจากการเดิมพัน โดยเกมค่ายนี้ มีให้เลือกมากกว่า 70 เกม ซึ่งอัดแน่นมากให้เดิมพัน จุใจ เ่นง่าย ๆ ในเมือถือ เครดิตฟรี สำหรับการทดลองเล่น มือใหม่ เดิมพัน ไม่ควรพลาด สมัครสมาชิกเข้ามาสัมผัส แบบครบวงจรเลย

    Reply
  16. run 3 says

    March 30, 2022 at 4:37 am

    Thank you for your post. I have read through several similar topics! However, your article gave me a very special impression, unlike other articles. I hope you continue to have valuable articles like this or more to share with everyone!

    Reply
  17. feifjdfhfhjd says

    May 9, 2022 at 4:09 am

    เมก้าสล็อต

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

My information

  • About
  • My Interests
  • Resume
  • Work Experience
  • Work Portfolio

Recent Posts

  • 5 Metrics Every Content Marketer Should Use & The Power of Experiential Marketing
  • How To Successfully Launch an On-Time or Real-Time Marketing Campaign
  • A Thumb Stopping Social Feed
  • A Clickable End to Summer
  • Disrupting the Wi-Fi Industry | The Rise of Subscription Based Business Models
  • Heads Up eCommerce Marketers! There is a New Way to Advertise on Social

Copyright © 2022 · Amelia Paradysz
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.