Historically, Marketing and Sales departments have always remained separate entities in organizations. Although their work can be interconnected, Marketing and Sales teams do not always see eye-to-eye. Cultural and economic differences may prevent the teams from working together. However, coordinating marketing and sales teams’ efforts can benefit companies in several … [Read more...] about Bridging the Gap between Marketing and Sales
IT Projects and the Fear of Failure
One of our readings for this week’s class discusses Why IT projects fail. As the article mentions, some IT projects are destined to fail from the beginning due to missing data or if the objectives are not aligned with business strategies. However, many times managers continue to fund these failing projects. Why is this? One of these reasons is fear. Managers fear they will … [Read more...] about IT Projects and the Fear of Failure
5 Key Attributes of Customer Journey Maps
After discussing customer journey maps in class last week, I realized how essential they are in understanding the customer experience. They allow for a deeper understanding of not only touchpoints in the customer journey, but also consumers’ behaviors, thoughts, and feelings. I had always known the importance of where touchpoints are in customers’ buying processes, however, I … [Read more...] about 5 Key Attributes of Customer Journey Maps
Getting to the Root Cause
When problems arise in our work or personal lives, how often do we come up with quick fixes or hasty solutions? Although these may work out for a short time, many times problems run deeper than what we see on the surface. It is important to stop and evaluate processes to see why the problem is actually occurring. Using Root Cause Analysis can help stop problems from … [Read more...] about Getting to the Root Cause
McDonald’s Snaplications & Brand Activation
Could your Snapchats land you a new job? McDonald’s has started a new campaign called “Snaplications” in Australia, which uses Snapchat to recruit new employees. Applicants can send a 10 second video to McDonald’s as a preliminary application. McDonald’s then reviews the video and will send the user a link to the company’s career page to fill out an application. “We think this … [Read more...] about McDonald’s Snaplications & Brand Activation