Intel has entered into a partnership with Turner Sports to allow NBA fans to watch games on TNT in a new and exciting way. Beginning with the 2018 NBA All-Star game, fans will be able to watch games in virtual reality. Intel True VR cameras will capture and broadcast live footage from the game from multiple angles to allow fans to view the game from different parts of the … [Read more...] about VR: The Future of Live Sports?
Clinique’s Take the Day Off Challenge
Every year during the month of October, The Estée Lauder Companies raises money for its Breast Cancer Awareness Campaign. Over the past 25 years of the campaign, Estée Lauder has raised more than $70 million to fund global research, education, and medical services. Every October, all of the Estée Lauder brands release limited edition “pink ribbon” products, of which a portion … [Read more...] about Clinique’s Take the Day Off Challenge
Snapchat: Netflix and Amazon’s Newest Competitor
Snapchat recently announced it will be partnering with NBCUniversal to create digital content to debut on the Snapchat platform. The content will be short, ten minute original TV shows and will be shot vertically. Lauren Anderson will be the chief content officer who previously worked on shows such as “Parks and Recreation” and The Office.” “By combining the best-in-class … [Read more...] about Snapchat: Netflix and Amazon’s Newest Competitor
My Interview with Kate Irish
Kate is currently an MS student in the Digital Innovation in Marketing program at the Fox School of Business at Temple University. Kate attended Rowan University for undergrad and graduated in 2012. “I started college at a community college then went to Rowan for undergrad but I graduated a year late because I changed my major three times.” She graduated with a major in … [Read more...] about My Interview with Kate Irish
Clickable Brand Labor Day and Back to School Posts
Over the Labor Day weekend and preceding weeks, many brands were posting content relating to the Labor Day holiday and going back to school. I came across a few posts via social media that I found interesting and clickable. The first was a post I saw on Lululemon’s Facebook page. The post includes a link to an article on Lululemon’s blog titled “10 Ways to Recover like a … [Read more...] about Clickable Brand Labor Day and Back to School Posts