Over the Labor Day weekend and preceding weeks, many brands were posting content relating to the Labor Day holiday and going back to school. I came across a few posts via social media that I found interesting and clickable.
The first was a post I saw on Lululemon’s Facebook page. The post includes a link to an article on Lululemon’s blog titled “10 Ways to Recover like a Pro.” The article describes how to recover after a workout. I thought the post was clickable because many people spend the long Labor Day weekend going to parties and enjoying time off from work and may need time to recover and can relate to the post. I also felt it was relevant to the brand because Lululemon promotes healthy and active lifestyles.
The second post I discovered was on Amazon’s Twitter page. It includes a link to Amazon’s blog “This Week in Books.” The article is called “Labor Day literature, pardon for Arpaio, a sarcophagus slipup”, and lists 3 books to read for the Labor Day weekend. I thought this post was clickable because Amazon is a huge seller of books and is able to recommend good books through its customer data.
The third post I came across was a back to school Instagram post on Sephora’s page. It is a picture of some products sold at Sephora and includes links to buy the products. I thought it was clickable because the products are meant to look like school supplies and this grabs the Instagram user’s attention.