I currently work for a company called Marketing Queen Consulting, where I have a wide range of responsibilities in nearly every aspect of what the company offers. I started off as an intern where I mostly wrote and scheduled social media posts for clients which pertained to their latest blog posts. I did a very light portion of web development, SEO and blog creation using WordPress and Shopify during this time as well, along with other random tasks that were required at a given time such as quarterly reports and press submissions.
At Marketing Queen, I work with the owner of the company, as well as a few partners and interns on a range of tasks which vary day to day. My responsibilities and experience includes creating mobile friendly, SEO friendly websites using WordPress or Shopify based on the design of partners, by the owner, or sometimes creatively by me, depending on the needs of the client. I am able to use Adobe Photoshop on a simple level to do photo editing as well as other types of editing and creation. Besides aiding in the development of the sites, I also help maintain them after they go live.
Another aspect of digital marketing that I work on is social media posting and scheduling for clients. This is done either by directly using the social media platform or by using a social media scheduling tool.
I also regularly collect and create reports on clients’ sites and social media traffic and overall activity, using a combination of Google Analytics, PowerPoint, Excel, and other analytics tools.
This is an example of a site in which I worked on the development and content management
This is an example of a site in which I work on the development and the content management as well as the social media and email marketing for the business.
I took a digital marketing class in my senior year at Temple University where I completed a group project that included finding a real client with digital marketing needs and taking them on for free. We creating a plan, pitched it to the client, and then implemented part of our plan, leaving the rest as recommendation of what the client should do from that point on to help their digital marketing. We used a combination of PPC with Google AdWords, Social Media Marketing, and Search Engine Optimization to get positive results for the client.
Here is a PDF of the client report from this project: