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During our Social Media Innovation class we did a workshop in which we had to negotiate data rights and privacy. I was fascinated by this topic because I had never had any exposure doing those kinds of encounters with other potential partners/clients. I found it challenging to negotiate terms with others and I wanted to learn a bit more, especially about some tactics for having … [Read more...] about Negotiating Data Rights & Privacy Remotely?

Effective mobile marketing is more crucial than ever before and I wanted to highlight 3 of the businesses that were nominated to receive the 2021 Mobile Marketing Award this year with their unique marketing strategies. Hard Rock Blackjack Casino Hard Rock International partnered with YellowHead to create an app installation campaign for their new app, Blackjack … [Read more...] about Who was Nominated for the Mobile Marketing Award in 2021 and Why?

As we have learned, digitalization has truly changed the way we market services/products through social media. Usually, when we are talking about these changes we tend to focus on the way we market to consumers in a B2C setting and not so much about how the B2B has changed as well. I think it is important to highlight that the social channels used in a marketing strategy that … [Read more...] about Let’s Not Forget B2B Social Media Marketing

Airbnb is a perfect example of the importance of defining the problem in order to resolve a business issue. I found it interesting that they have a team of people that are in charge solely on safety. As Airbnb's reputation relies heavily on the safety of their users during the rentals, I wanted to understand a bit about how they handle difficult situations. This team of people … [Read more...] about Defining the Problem of Airbnb