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Amanda DeFelice

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

EDUCATION

Fox School of Business, Temple University, Philadelphia, PA
Master of Science in Digital Innovation in Marketing, Expected Graduation: December 2019
Bachelor of Business Administration in Entrepreneurship, Graduation: May 2017
Cumulative GPA: 3.49
Awards: Dean’s List – Spring 2014, Fall 2015, Fall 2016, Spring 2017

 

WORK EXPERIENCE

Schulson Collective, Philadelphia, PA June 2018 – February 2019
Social Media Coordinator
– Analyzed and reported social media and online marketing campaign results to CEO and COO
– Generated turnout for new and upcoming restaurant openings and promotional events by managing social media accounts
– Managed social media accounts for 11+ restaurants, and generated and showcased existing and upcoming restaurant happenings
– Created, wrote, and kept track of all social media content, via Sprout Social, Google Drive, Photoshop, and Lightroom with consistent tone to increase engagement with customers
– Implemented a social media content calendar and created an efficient posting schedule which in turn helped Giuseppe & Sons’ social media platforms achieve over 5,000 followers, a 520% increase, in 5 months
– Analyzed key performance indicators such as followers, engagement rate, and website clicks monthly, applying data analytics to drive future strategic planning and create monthly content calendars based on the individual restaurants’ goals and objectives
– Interacted with fans and clients in an effort to take advantage of positive posts and feedback to boost brand identification

Sweet Rose Studios, Blue Bell, PA May 2017 – June 2018
Social Media Marketing Associate
– Developed relevant, original, high-quality content to reach client’s target customers
– Created and managed all published content on various social media platforms, including Facebook, Twitter and Instagram
– Increased Drexelbrook’s social media following by 74% by creating goals and an in-depth social media marketing plan
– Crafted and implemented a comprehensive social media promotion schedule, via Sprout Social
– Interacted with customers on social media platforms to promote brand awareness and visibility for twelve+ clients
– Curated and published blog content for clients via WordPress to boost website SEO and become industry-thought leaders

Catherines, Bensalem, PA September – December 2016
Social Media Intern
– Implemented Catherine’s social media strategy and oversaw all social media content
– Managed all social media platforms (i.e. Facebook, Twitter, Instagram, Pinterest) via Curalate to attract and retain customers
– Boosted Catherines’ Twitter following by 15% by utilizing Tweetdeck and implementing an imagery initiative to gain views
– Acted as the chief brand advocate to engage the target audience and interact with them through open dialogue
– Worked with the marketing department on a user-generated content project and communicated efforts to Fashion Advocates

Catherines, Bensalem, PA June – August 2016
Online Merchandising Intern
– Administered inventory and stock-to-sales on website homepage and customer emails to ensure products did not sell out
– Compiled weekly reports and communicated results to both merchants and designers
– Collected and managed all digital marketing assets, providing recommendations to consistently improve the retail website
– Participated in a group project focused on developing a solution for a business case and presented results to senior executives

 

LEADERSHIP EXPERIENCE

Love Your Melon
Public Relations Manager October 2015 – May 2017

Temple University Diamond Gems Dance Team
Public Relations Chair May 2016 – May 2017
Dance Team Member May 2014 – May 2017

Alpha Xi Delta Sorority
Founding Member February 2014 – May 2017

 

SKILLS

Intermediate Photographer
– Acquired fundamental photography skills in Introduction to Photography at Temple University
– Captured and edited photographs for portraits, events and small-scale concerts

Marketing Software
Scheduling software: Curalate, Sprout Social, Hootsuite, and Tweetdeck
Website content software: Scene7, SiteManager and WordPress

 

ADDITIONAL ACTIVITIES AND INTERESTS

Activities: Temple Women’s Network, Communications Committee Member; in charge of Instagram content creation, ideation, and interactions
Interests: Staying fit through running and Yoga

Download: PDF

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