Influencer marketing, a hot-topic term in 2019, yet so many brands miss the mark. The biggest fail that comes to mind is the unfortunate partnership between Keeping Up With The Kardashian's, Scott Disick and Bootea, a healthy detox tea. If you're not familiar, Bootea partnered with Scott Disick to promote one of its protein-based products when everything that could have gone … [Read more...] about From Rags to Riches: Daniel Wellington
Mobile marketing is something that most of us experience on a daily basis, yet it's a form of marketing that I, myself, knew very little about until very recently. But one thing I do know is the phrase "think mobile-first." This phrase can truly mean a number of things, but the idea I'm going to focus on is that of a mobile-optimized website. As emphasized in the book, "How … [Read more...] about Is Your Site Mobile-Optimized?
As promised, I'm going to extend the conversation revolving around Facebook and Instagram and how the two, when paired together, can be quite the powerhouse for brands. We'll recap just how powerful later in this post. Thinking back, it seems as though Instagram business profiles have been around for as long as I can remember, however they were launched back in 2016. This … [Read more...] about Facebook and Instagram: A Match Made in Heaven
Whether you realize it or not we use metaphors on a daily basis. WolframAlpha describes a metaphor as, "a figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity." Metaphors can be a useful tool when it comes to website design. When visiting a website, we often look for the fastest way to … [Read more...] about Metaphorically Speaking
If you've ever created something and later had to circle back around to make alterations, wireframes may be that missing step. "Wireframes are a powerful way to spot issues before they become expensive problems." [justinmind] When it comes to designing a website there are many factors that must be considered in order to create an interactive, user-friendly, and usable … [Read more...] about The Bigger Picture