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Hannah Cersell wrote a new post, Who is Burt? Burt is Burt., on the site Hannah Cersell 3 weeks, 1 day ago
Think about a product or brand that you religiously use. Why do you use it? What makes you repurchase it? What values does that brand hold that make them stand out? Now tell me the story behind that brand. […]
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Jen Berman wrote a new post, Final Group Project: Spotify Shuffle > From A Growth to Revenue Mindset, on the site Jen Berman 3 weeks, 2 days ago
Background: Spotify, the #1 online audio platform, is not making money, and investors are worried. For our final group project this semester [Spring II 2021], we’ve come up with an innovation that we think can […]
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Jen Berman wrote a new post, #VaccineGangs WHATTTTTT?????!?!?!?!??!?!?, on the site Jen Berman 3 weeks, 2 days ago
Okay, this piece of vaccine news was so ridiculous, I had to explore more and post about it.
VACCINE RIVALRIES ARE TAKING OVER TIKTOK.
“Um, only hot people get the Pfizer vaccine,” a popular TikTok audio […]
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Jaclyn Hansberry‘s profile was updated 3 weeks, 2 days ago
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Gabi Bruckner wrote a new post, The Music Industry’s Tune to Big Data, on the site Gabriella Bruckner 3 weeks, 3 days ago
The music industry’s relationship with Big Data is rather mutually exclusive. With the introduction of the internet came the rise of iPods, smartphones, streaming services, online fan clubs, subreddits, […]
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Katherine O'Donnell wrote a new post, How an Omnichannel Brand Strategy Would Finally End the Pandemic in the U.S., on the site Katherine O'Donnell 3 weeks, 3 days ago
I’m feeling like the luckiest girl in the world this week because it’s finally been two weeks since my second Pfizer Covid-19 shot. It’s such a relief to be able to safely visit friends and family I’ve only se […]
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Daniel White wrote a new post, How Bandcamp Fridays Became 2020’s Best Music Marketing Campaign, on the site Daniel White's Fox School of Business ePortfolio 3 weeks, 3 days ago
In a year from hell for most of the music industry, one online music retailer represented a lone bright spot for those musicians outside of entertainment’s upper class.
Beginning last March, the “Bandcamp […]
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Amber Bethune wrote a new post, From Cows to Customers!, on the site Amber Bethune 3 weeks, 4 days ago
When you think about branding, food and cows, what do you think of. For me, it is simple…. Chick-fil-A. Chick-fil-A’s marketing strategy has always revolved around it’s cow mascot and to “Eat Mor Chikin” campaign […]
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Amber Bethune wrote a new post, The data behind a zip code!, on the site Amber Bethune 3 weeks, 6 days ago
In the era of Big Data, your zip code is a window into where you live, but it also reveals how you spend time—and, in essence, who you are. Last week, as I self-checked out at my local Lowe’s, a pop up came acro […]
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Chand Patel wrote a new post, SPAM? Email Marketing in 2021, on the site Chand Patel 1 month ago
In this post, I want to touch on a topic that has been rebought into my life due to a new professional opportunity I chose to pursue. And that is email marketing. I recently had the opportunity to work as an email […]
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Mohamad Noor-Chowdhury wrote a new post, Don’t be unaware…use Square (Inc.)!, on the site Mohamad Noor-Chowdhury 1 month ago
Back in 2017, I started my barista career with Starbucks. A couple months in, my store installed a new technology that allowed people to insert their chips to a device to pay. While it was not a new innovation, […]
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Amber Bethune wrote a new post, MY INFORMATION WAS STOLEN!!!!!, on the site Amber Bethune 1 month ago
Ok…I’m not really sure if my (credit card) information was stolen, but that is what it felt like when I received a letter from my bank that read “ this is a notice regarding a new debit card that is being sent […]
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Lesley Westerfer wrote a new post, How Will E-Commerce Evolve in 2021?, on the site Lesley Westerfer 1 month ago
As COVID hit last year, many businesses that only had brick and mortar operations had to become innovative in order to survive. For many, this meant taking their business, or a part of their business […]
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Claire Hennessey wrote a new post, Co-Marketing; Cross-Industry Brand Activation through Collaboration, on the site Claire Hennessey 1 month ago
Understanding that creating connections between your brand and your customers is what motivates action, is the key to brand activation. The most successful way we have seen brands achieve this activation is […]
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Briana Stelzer wrote a new post, With Zoom’s Success Comes the ZoomFails, on the site Briana Stelzer 1 month ago
Zoom became an overnight success last March when lockdowns nationwide began. It became a household name everywhere, and Zoom’s CEO Eric Yuan became one of the richest men in the world. Zoom’s success was […]
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Hannah Cersell wrote a new post, April Fools!!, on the site Hannah Cersell 1 month, 1 week ago
April Fools’ Day is an annual custom on April 1 consisting of practical jokes and hoaxes. Jokesters often expose their actions by shouting “April Fools!” at the recipient. Many brands also tend to get involved […]
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Kassi Jata wrote a new post, The Power of Storytelling, on the site Kassi Jata 1 month, 1 week ago
Storytelling in marketing is the ability for a brand to connect on a deeper level with their consumers. It’s the link between a company’s values and the individual. Think about it, do you just purchase pro […]
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Janice M Goehler-Johnson changed their profile picture 1 month, 2 weeks ago
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Jen Berman wrote a new post, Social justice ice cream AKA “How Ben & Jerry’s has swirled social justice into its innovative business”, on the site Jen Berman 1 month, 2 weeks ago
“Last June, Ben & Jerry’s tweeted out, “The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.” Amid a flurry of empty corporat […]
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I recall when Ben & Jerry’s was purchased by Unilever, and I thought — oh no, there goes their soul. I’m happy that I was wrong. I am impressed how the brand has stayed true to their core beliefs, and continues to raise their voice in the calls for social justice and environmental concerns. The fact that they have been doing this throughout their existence gives them so much more credibility than so many of the other companies and brands who seem to have jumped on the bandwagon in recent times. For some of those “activist-come-lately” style brands, taking a stand can be risky. For Ben & Jerry’s, it’s part of their mission. I don’t think they have any concerns about losing customers because they take a stand. They want to be on the right side of history.
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Sean T. wrote a new post, A New Age in Marketing, on the site Sean T. Madden 1 month, 2 weeks ago
In recent years, many companies have started looking at their advertising to see if TV and print advertising is dead, and digital is the new why to go. I would like to take that thought one step further, is […]
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MS-Digital Innovation in Marketing
Fox School of Business
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