Site-Wide Activity

This is a page to view all my posts throughout grad school.  Seemed easier to view with all available in one spot rather than it showing just my most recent  posts.

‘The Social Dilemma’

Can’t go to a gym b […]

Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]

In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]

In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]

In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story. 

What was once your typical blue, sans serif logo […]

McDonald’s iconic Szechuan sauce is coming back! McDonald’s has only sold Szechuan Sauce three times previously. The first time was during the premiere of “Mulan” in 1998. It was brought back agai […]

This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]

Coachella Fantasy Meets the Metaverse Fantasy

How are parents of infants supposed to get first-hand feedback on baby strollers if the only humans who have actually “used” the product can’t talk? Sure, they […]

Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]

This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]

Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin are just a few companies that provide users the ability to […]

A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]