Site-Wide Activity

There are a lot of reasons people won’t consider trying scuba diving – “I’m claustrophobic”; “I can’t swim”, “I’m afraid of running out of air”, “I’m worried of my ears popping”, etc. etc.  But for the ones who […]

Human Centered Design (HCD) is an approach to designing products, services or experiences that focus on user needs. Key components of this approach include using empathy and iteration to address problems and […]

“As organizations evolve over time, stability and change must coexist — which is not a problem to solve but a polarity to manage”- Center for Creative Leadership 

Today, more than ever, organiza […]

When it comes to User Design (UX), the world of scuba diving has been honing the craft since 1867 when Henry A Fleuss developed the first workable, self-contained diving rig using compressed oxygen.  According to […]

About a month ago, I started a new job as a Marketing Manager for a company that sells their digital marketing services to multifamily apartment buildings. My previous job was also in marketing in the real estate […]

Many companies have had to adjust to COVID and the digital transformations that have taken place over the past several months. Many consumers have turned to e-commerce and shopping online to avoid human […]

We all saw how quickly companies scrambled to become acclimated with new processes and procedures once we realized we were staring a pandemic straight in the face. Over the past five months, companies have […]

Nearly 80% of consumers in the United States have shopped for groceries online during the pandemic. As someone who has worked in the grocery industry for the past five years, those numbers are astronomical to us. […]

One of the more interesting topics we’ve explored under the umbrella of user experience is metaphor in design. I’m particularly interested in how this plays out with websites. Creating a website is like cre […]

I didn’t know I was a Project Manager
I feel like I’ve been duped. I don’t really know what or why, but the wool has been removed from my eyes. My background is in Advertising Account Management, and before very […]

Since Agile project management hit the scene some odd years ago, it became all the rage in IT and marketing. With Agile being the new shiny toy in the toybox, the Waterfall methodology got lost and used less. […]

It is hard to believe it is 2020 and we are still talking about the social injustice of the treatment of black people by the police and the inequality that black people face on a daily basis. Recently, the […]

I work in the Communications division and one of our primary functions is supporting other divisions with the development of materials and content to promote their program, events, and services. Recently the […]

From everything I’ve learned, Agile methodology sounds pretty great. I can’t wait to look for opportunities to use it at work. However, I know that Agile can’t be ideal for all situations, and it is important to […]

Now more than ever, seniors are using technology to stay connected with family and friends and to simplify everyday activities. We often think about younger generations when considering UX on apps for social […]

Metal models make easy to get stuck in a linear, analysis driven, siloed approach to change, Some problems can be resolved with a straightforward action, but many tend to be complex, dynamic challenges that have a […]

As you may recall from last semester, I am working on a website redesign for my organization. We’ve made some serious progress, which is really exciting. As we work our way through adding content to the w […]

Website navigation is crucial to user experience. Choosing top-level menu items based on a combination of content hierarchy, page traffic volume, and selling intent can seem daunting. Narrowing down the number of […]

I decided to take a page from agile project management and implement daily morning meetings with my team members. In fact, we just finished launching a website using several new methods: agile kanban, a swimlane […]

Usability testing is a technique used to determine how users will interact with a product. Whether the goal is to design a new digital product or evaluate ways to improve an existing product, designers should […]