Site-Wide Activity

In my mind, there are three types of people in the world: the kind that can navigate an excel document and analyze data, the kind that can understand data through visuals, and the kind that can create visuals from […]

When you think of successful brands, which ones come to mind? Do you picture big corporations like Apple, Nike, and Amazon or do you picture a smaller, less obvious company like Bombas or Chobani? All of these […]

I’ve been watching old episodes of the show Shameless on Netflix, and I can’t help but notice that there’s a whole lot of Kentucky Fried Chicken being consumed in the Gallagher household. It’s common knowled […]

When Wieden + Kennedy London, a creatively-driven communications agency, was tasked with the challenge to create a London-centric campaign for Nike, they knew that story telling and everyday Londoners would have […]

If you have a Facebook, Linkedin, or Clubhouse account, there is a possibility that your data may being sold on the internet. This has become a big topic of discussion over the past two weeks. Even with very […]

The era of traditional TV has changed drastically in the last 10 years. Due to rising costs in pay TV, many people have switched to over-the-top live streaming services and cancelled their cable or satellite. […]

A marketing moment is a way for brands to leverage what is happening in the media to engage with their consumers and increase brand awareness. It’s an excellent way for brands to insert themselves into ongoing c […]

In 2020, the world’s data storage reached 40 zettabytes of data (that’s 40 trillion gigabytes)! With distance learning, the use of technology in education has hit unprecedented levels. With schools im […]

Throughout the semester we learned about privacy concerns with data and how this problem is on the rise. On the other hand we also learned the value of personalization. Consumers are more likely than […]

SXSW is one of the worlds most important events of the year because it brings different industries together to meet, learn and share ideas. Every year thousands of companies share their products/services […]

Measuring strategic plan requires much in terms of what is supposed to be achieved. In other words, when measuring strategic plan, there are various ideas, which are tied to the objectives that need to be […]

Two of my favorite ads from the past month came from car brands touting their new sustainability efforts. While Volvo and Mercedes-Benz approached their ads differently, both displayed powerful storytelling […]

In the past few months, we have learned a great deal about online branding, digital presence and storytelling. Some claim it to be your business’ most important element. Your online branding and digital […]

Reese’s and Hipdot have recently joined forces to launch a fun, innovative line of makeup. The products are crafted expertly with close attention to detail. The colors match the famous shades of brown and […]

As the COVID-19 pandemic spread worldwide and devastated the brick-and-mortar businesses, social commerce emerged as the new way to shop due to sheltering in place. And now, for many, it’s a solid habit. You’re […]

Throughout the semester, we talked a lot about brand activation in class. This concept is one that stood out to me the most, because it really goes hand in hand with the whole concept of building a brand with the […]

User Generated Content (UGC) is defined as content such as posts, videos, images and reviews, developed by someone and shared on a social channel. UGC is content that people can relate to, it is what ultimately […]

Think about a product or brand that you religiously use. Why do you use it? What makes you repurchase it? What values does that brand hold that make them stand out? Now tell me the story behind that brand. […]

Background: Spotify, the #1 online audio platform, is not making money, and investors are worried. For our final group project this semester [Spring II 2021], we’ve come up with an innovation that we think can […]