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Ralph Dixon wrote a new post, Diversity in Branding, on the site Ralph Dixon 1 day, 1 hour ago
On my personal Facebook account, I follow my local Down Syndrome organization. If you’re unaware, Down Syndrome is a genetic condition that some people are born with where the individual has an extra copy of […]
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Dannie Ghazal wrote a new post, Ahh Data Privacy, the Never-Ending Battle, on the site Dannie Ghazal 1 day, 19 hours ago
Data privacy has been an ongoing issue and topic of discussion since the technological and data boom. Most companies collect some sort of data from their consumers in order to better cater to them and […]
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Melissa McCusker wrote a new post, Big Data vs Coronavirus, on the site Melissa McCusker 3 days, 22 hours ago
Big data is an extremely large data set that can be used to control the behavior and interactions of the public, which is the role it is playing in the Coronavirus epidemic. As you may think this will be a […]
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Michelle Bonilla wrote a new post, Social Media & Musicians, on the site Michelle Bonilla 1 week, 6 days ago
As an indie recording artist. I have seen first-hand how the music industry has been transformed by social media. It was a surreal experience to have my career launched by Myspace, Facebook, Twitter, and later […]
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Taryne Thorpe wrote a new post, Oscars, Smoscars says Netflix, on the site Taryne Thorpe 1 week, 6 days ago
Netflix has taken the entertainment world by storm for years now. Literally putting the beloved Blockbuster out of business, Netflix has since evolved its digital streaming platform into a movie lover’s d […]
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Ava Shije wrote a new post, The Digital Marketing Journey, on the site Ava Shije 1 week, 6 days ago
Marketing jobs have come to include more skill sets than ever before. For a single person tasked with the role of “digital marketing”, the responsibility can feel overwhelming.
Consider the symbolism of the […]
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Rachael Pignotti wrote a new post, Who’s Tequila Brand will win out? George, Justin or Nick?, on the site Rachael M Pignotti 1 week, 6 days ago
Has the king of tequila been unseated by a younger, cooler tequila, prince of pop? It’s probably too soon to tell, but George Clooney’s Casamigos, might have some real competition in the tequila trade. Villa One […]
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Katherine M Bex wrote a new post, When Digital Does Not Connect: Volkswagen Beetle Discontinued, on the site Katherine M Bex 1 week, 6 days ago
It’s Valentine’s Day so in the spirit of first loves and loves lost I’m compelled to share my heartache. I lost my first love the other day and all the significant meaning it had in my formative years. I’m sad to […]
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Lindsay Gunderman wrote a new post, Building a Jewelry Brand Online, on the site Lindsay Gunderman 2 weeks ago
The jewelry industry has long been dominated by brands like Kay, Zales, and Jared, but in recent years, these legacy brands have had to close several hundred stores and refocus efforts online. New players are […]
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Daniel Ross wrote a new post, Big Data In Online Gaming, on the site Daniel Ross 2 weeks ago
According to experts in the video gaming industry there are currently 2.3 billion virtual gamers worldwide, with nearly 56% of those gamers engaging in online play and an expected growth to about 2.7 billion […]
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Kathleen Zacrep wrote a new post, Is Influencer Marketing Worth It?, on the site Kathleen Zacrep 2 weeks ago
We are all aware of influencers and how they’re taking over social media – everyone wants to be an influencer, micro or macro. Influencer marketing is described as, “a form of social media marketing involving […]
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Torri L. Fisher wrote a new post, F* Alzheimer’s Disease!, on the site Torri L Fisher 2 weeks ago
One issue that is very important to me is the increasing risk of our beloved senior community developing the dreaded and debilitating Alzheimer’s Disease. It’s a concern I am all too familiar with in my own […]
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Spot-on Nick! This article is intended to be first of many and you hit the nail on the end with the possibilities. Those members of the aged population, given the choice, cherish their independence, true, but there’s nothing wrong with little helpers in the form of technology. Imagine a world where that same Pillpack has a connection to the cloud and can track medications taken vs. forgotten. That information could be assembled and made accessible to the senior’s primary care physician. Or, it could send a digital reminder to the senior’s phone or to their caregiver, spouse, child, etc? The possibilities are endless! I also like what you said regarding Facebook; it’s a great way for them to stay connected with later generations.
Thank you so much for your insightful comment!
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Thank you for your comments, Justin! It’s always very humbling to me when I think about the amount of innovation and change our Senior community has seen in their lifetime. Many of our younger generations have never seen a payphone or a Blockbusters in person or can imagine a time when their network, friends and family, aren’t immediately available by way of a device in their pocket. It also kind of feels, “What is the hold-up?” We have access to so many technologies so there has to be something we can leverage to stop or at least slow down this disease specifically and many others in general.
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Bob Edwards wrote a new post, Winging it!, on the site Bob Edwards 2 weeks ago
The 2020 Superbowl between the Kansas City Chiefs and the San Francisco 49ers drew 102 million total viewers across all platforms. Those viewers were hungry for one of the annual events most eaten foods. The […]
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Sara Kies wrote a new post, What to expect when you’re expecting data privacy – Part 1, on the site Sara Kies 2 weeks ago
During a time when our country is divided on just about everything, we seem to be united on our inability to deal with data.
We’re like new parents – we’ve read all the books; taken the classes; we know […]
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Aksana Bukhaustsava wrote a new post, I don’t wear clothes. I wear data, on the site Aksana Bukhaustsava 2 weeks, 1 day ago
Disclaimer: I am a hopeless shopaholic with a child-like enthusiasm for luxury fashion labels and even stronger budget management skills. Thank the latter, and partly self-control, I can see (sometimes) when […]
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Erin Decker wrote a new post, Is Hamilton the next Disney Franchise?, on the site Erin Decker 2 weeks, 1 day ago
As we read in the case study, social media had a huge influence on the success of Hamilton both on and off-Broadway. The Pulitzer Prize and Tony award-winning show tells the story of the American founding […]
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Melissa McCusker wrote a new post, Is Product Placement a Successful Marketing Strategy?, on the site Melissa McCusker 2 weeks, 1 day ago
Product placement is everywhere, whether it was featured in a movie, TV show or a commercial. It could have been done so well that you might have not even noticed it, or it could have been too obvious, unnatural […]
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Mykela Isaacs‘s profile was updated 2 weeks, 1 day ago
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James Jeansonne wrote a new post, Who is Sitting at the Big Kids Table?, on the site James Jeansonne 2 weeks, 2 days ago
Growing up, our family went to Thanksgiving dinners that had two tables: the adult table and the kids table. As a kid, I couldn’t wait to sit at the adult table, but as an adult, I consistently tried to talk my w […]
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Danielle Nagle wrote a new post, I’ll Take a #3 Burger Meal with Extra Likes, Please, on the site Danielle Nagle 2 weeks, 2 days ago
It is no secret that the international fast-food restaurant chain, Wendy’s, has gained a lot of attention in its social media presence lately, particularly on Twitter. […]
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MS-Digital Innovation in Marketing
Fox School of Business
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