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Arpana wrote a new post, Delivering value in cookie less world with CDP, on the site Arpana Shekhar 2 days, 10 hours ago
Marketers will quickly lose most access to third-party cookies due to privacy regulations, new privacy protection laws, and growing privacy concerns. That’s why it’s the right time to focus on the data you can col […]
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Hannah O'Hara wrote a new post, Building Unlikely Corporate Partnerships, on the site Hannah O'Hara 3 days, 10 hours ago
Just like pickle juice and peanut butter, unlikely pairings catch us off guard. When I saw KFC and NASA had a partnership, I started to question – why would these two entities be interested in pairing […]
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Olivia Francisco wrote a new post, Using Gamified Mobile Ads to Increase Engagement, on the site Olivia Francisco 3 days, 10 hours ago
With mobile devices growing in popularity, mobile advertising has become a primary mode of digital advertising. Research from Statista, shows that 4x as many people are spending time online via a mobile device […]
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Gabby Gutierrez wrote a new post, From Unknown to Known: The Kirby Jenner story, on the site Gabby C. Gutierrez 4 days, 11 hours ago
Celebrities are everywhere some are actor/actresses other are political figures, even the Kardashian were once unknown to the public eye until a spotlight was shine on them decades ago. Now they are one of the […]
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Krupa Bhatt wrote a new post, Audi: Using the right digital platforms at the right time, on the site Krupa Bhatt 1 week, 1 day ago
Audi is a company that is renowned for creating, engineering, manufacturing, selling, and marketing its automobiles all over the world. The iconic four rings logo first appeared in 1932 because four German […]
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Janice M Johnson wrote a new post, Web MD……Literally, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 1 week, 2 days ago
Being identified as a Gen X, I find myself with each passing year being more proactive with my health and scheduling visits with doctors.
I recently called my family physician to schedule an appointment for […]
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Personal Health Records (PHR) were the “next big thing” when I worked on a major health insurer a decade ago. Needless to say, reality took a bit longer to catch up to the promise.
I hear you on the concern about health data being stored online. It’s certainly uncomfortable in some aspects. That said, PII (personally identifiable information) brings with it a host of regulation and severe penalties for violation. Working with many health systems, I can tell you confidently that most will not let anyone come anywhere near their operational data.
The idea here was to democratize your health. Improving the UX by minimizing time on site is part of it, but the bigger idea was that it should empower you to seek better care as its easier to transfer a file “between” patient portals than transferring a physical file between offices.
Has anyone had experience moving their records between providers? Having a hospital access their primary’s records more easily?
Please do not share too much personal details. Mainly curious to hear of digitizing data has improved your experience.
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I loved reading you post Janice. I am a big person for virtual appointments and health portals. I think in todays day in age with the world being full of technology, I don’t think that this is ever going away. I really think that is all depends on how you look at technology and how you approach it. You could love the idea of patient portals or you could hate it and I it is all preference and the way you approach it.
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Sara Valko wrote a new post, To Be Influenced or To Not Be…., on the site MS-Digital Innovation in Marketing 1 week, 2 days ago
I am sure all, if not most, of us have heard of influencers (honestly, I’d be really surprised if you haven’t so far, they are everywhere (we even have two in our class)). But have you ever really looked into the […]
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Demi Li changed their profile picture 1 week, 2 days ago
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Brianna Clyburn wrote a new post, Meeting Minutes – 9/19, on the site On The Go Eats 1 week, 3 days ago
Amy’s Feedback
Likes the brand logo and appreciates us thinking ahead with branding
Team is missing the “meat” of the project and needs a project plan; need “facts and figures”How are we gettin […]
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Regina Olkowski wrote a new post, Social media strategy in-a-box: Generic or genius?, on the site Regina Olkowski 1 week, 3 days ago
We’ve all heard the saying, “time is money” and while my younger self never fully grasped this, I’ve recently begun to see the truth behind it. I’m a natural doer; I enjoy being busy and filling every bit of my […]
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Henry Fountain wrote a new post, e-Portfolio Post #1 – Social Media Tactics, on the site MS-Digital Innovation in Marketing 1 week, 3 days ago
From business to science, to art, every sector in our job market has changed. Art has developed new ways of creating, from things like memes and animation. Science has new technology to further our knowledge in […]
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Hannah O'Hara wrote a new post, Meet Our Team, on the site FashionEye 1 week, 3 days ago
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Regina Olkowski wrote a new post, Social media governance: Managing risk through established frameworks, on the site Regina Olkowski 1 week, 3 days ago
The latest figures for 2022 show that there are expected to be almost 4.6 billion social media users worldwide, reinforcing the soaring popularity of platforms and the need for a comprehensive social media […]
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Greg Ebbecke wrote a new post, Bringing The Magic to Life [Only Works] One Person at a Time, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 1 week, 3 days ago
Given my brief studies in engineering (I burned all my electives on Thermodynamics, Calc III and the like in order to graduate on time), I love to try to figure out how things work. Sometimes the magic eludes me […]
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Disney generally hits the mark, despite my intense dislike for Be Out Guest.
That being said, the lesson I hope you all take from here is that a good idea on paper does not always equate to a good idea in practice. To the Imagineer who envisioned the ultimate dining experience, this was a slam dunk. To the people paying for that experience, maybe less so.
This is why I have stressed anchoring in your customer’s POV. When you “live” in their world, you see things differently than the vacuum of the lab / your imagination.
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After Covid-19, markets shifted into the world of contactless everything! We now can order food and have it dropped off at our houses without one human to human interaction. Even with QR codes, the need for a server to bring one menu’s seems obsolete and bypassed the need to use a paper menu that someone else used that day. It seems as Disney has taken it a step further and is diminishing the need for both employees and human interactions with everything being automated before hand and with a wristband.
While the technology is great, dealing with human imperfections is will always be what slows it down. I believe Tesla is having somewhat of the same problem when automated cars are having trouble accounting for human errors. It seems as if the unpredictableness of humans still posses as a problem for even the smartest of computers. But we are definitely getting closer!
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Abby Merola wrote a new post, Mobile Communication is KEY, on the site Abigail Merola 1 week, 3 days ago
The pandemic has really made an impact on our mobile world and how we use technology. When our country was on lockdown,
these companies needed to find a way to continue their work, but from home. Everyone […]
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Brianna Clyburn wrote a new post, Artists or Influencers? – How Social Media Has Changed the Music Industry, on the site Brianna Clyburn 1 week, 4 days ago
Like with many other industries, social media has drastically changed the music business. Where artists once relied primarily tactics such as live appearances (remember the TRL days?) or visual storytelling […]
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Gabby Gutierrez wrote a new post, Sunday Workshop, on the site On The Go Eats 1 week, 4 days ago
TBD
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Hilary Myers wrote a new post, Popping up on Instagram, on the site Hilary Myers 1 week, 4 days ago
As the food industry slowly emerges from the financial chokehold of the pandemic, it’s heartening to see that spontaneous food pop-ups are here to stay.
Photo by Celeste Noche (McCarthy)
“Pop-up res […]
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Andrew Baer wrote a new post, The End of Influencer Marketing, on the site Andrew Baer 1 week, 4 days ago
Influencer marketing has been on the rise for many years now. It is also suspected to continue to grow at a great rate over the next few years. Most companies must give some thought to if their marketing […]
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Gabby Gutierrez wrote a new post, Home, on the site On The Go Eats 1 week, 4 days ago
About
Philadelphia has over 150 food trucks around the city, with over 120,000 students and over 1.5 million citizens. Finding a food trucks in the moment can be difficult without an overarching picture […]
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MS-Digital Innovation in Marketing
Fox School of Business
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FOX SCHOOL OF BUSINESS
210 Speakman Hall
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Philadelphia, PA 19122
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misdept@temple.edu