Site-Wide Activity

MS DIM cohort five-member, Katherine Bex, was awarded the Dr. James Marra Award for Excellence in Teaching for her role as Advertising Adjunct Instructor for Temple University’s Klein College of Media and […]

Businesses were aware of the much needed shift into the digital world, but it was anticipated to happen gradually over the years. With COVID-19, going digital has become mandatory for businesses that want to […]

Let’s face it, the U.S. wasn’t ready for the coronavirus—neither was the rest of the world. We were all so underprepared, perhaps thinking that a pandemic of this magnitude was ancient history. Ancient histo […]

Scammers will use any opportunity to exploit the public and grow their wallets—but attacking people during a global pandemic is a whole new low.
Google has reported that it blocks around 18 million coronavirus s […]

There are 3.5 million active scuba divers in the United States and as many as 6 million divers worldwide. Of the world’s population, only .08% every go below the surface pf the oceans to any depth as a scuba d […]

Data points to a stressed-out ocean environment.  Reefs are dying, over-fishing is reducing species and off-setting the natural balance of the ecosystem, global warming is causing ocean temperatures to rise and […]

For companies that rely on discretionary spending, environmental impacts, social challenges, and, most recently, worldwide pandemics such as Covid-19, can be particularly impactful and even devastating.  Scuba […]

Brand activation or PR stunt? A little bit of both? “Sometimes brand experiences need to communicate and convey complex stories and messages – but not always. There’s been a run of clever, incredibly simple, eas […]

I find it interesting to see how brands have adapted (or haven’t adapted) their marketing messages during this pandemic we are currently living through. It’s easy for chain restaurants – “We’ll deliver to your […]

In my previous blog post: Red Bull Gives You Wings I provided a brief introduction to Red Bull and explained how an energy tonic sold at a family owned Pharmacy in Thailand became synonymous with adrenaline […]

What do yoga studios, water slides, human car washes, and Tinder accounts have in common? Brand activation.

Brand activation has been used by marketers across multiple industries to create awareness […]

Weighing The Risks
The last couple of months have and will continue to be defining in the lives of humans throughout the globe. Filled with misinformation, confusion and sheer devastation, we are societies on […]

Brand activation is simply getting your users to act, or interact, with your brand through an activity or an experience they can be a part of. In this instance, Audi is challenging its social media fans to remake […]

MediaRadar reported TikTok made up 4.4% of Snapchat’s ad revenue last year, ahead of companies such as Coca-Cola (3.3%), Comcast (3%), Disney (2.4%), Mars (2.3%), AT&T (2.1%), State Farm (1.9%), Pepsi (1.6%), […]

I recently worked on an article about the best time to post. My takeaway was that most social engagement is during work hours. The Harvard Business Journal surveyed the employees about why and how they used […]

As we adjust under house arrest, COVID-19, financial market meltdown, and working from home, cybercriminals are reaping the benefits. Our bits and bytes are now equivalent to dollars and cents. Be as careful […]

Do you wish there were a way you could turbocharge your storytelling and significantly increase your engagement ROI? By adding one component to your stories, you could drastically increase your engagement […]

Honestly, before the coronavirus outbreak when was the last time you registered for a webinar or virtual event and actually attended? If you’re like me, you register for the webinar to get the recording and […]

Social media specifically refers to websites or apps that foster social interaction online. They’re also called “social media channels”, “social media platforms” or “social networks”. Some examples are:

Fac […]