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Regina Olkowski wrote a new post, Project Management Foundations Certification, on the site Regina Olkowski 16 hours, 11 minutes ago
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Regina Olkowski wrote a new post, Requirements Elicitation and Analysis Certification, on the site Regina Olkowski 16 hours, 17 minutes ago
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Regina Olkowski wrote a new post, Agile Project Management Certification, on the site Regina Olkowski 5 days, 19 hours ago
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Abby Merola wrote a new post, Certifications Certificates, on the site Abigail Merola 6 days, 4 hours ago
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Demi Li's profile was updated 6 days, 20 hours ago
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Maddie Donnelly wrote a new post, All Posts, on the site Maddie Donnelly 1 week, 1 day ago
This is a page to view all my posts throughout grad school. Seemed easier to view with all available in one spot rather than it showing just my most recent posts.
‘The Social Dilemma’
Can’t go to a gym b […]
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Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 1 month ago
Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]
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Chelle Johnson wrote a new post, Do your SMART KPIs include vanity metrics?, on the site Chelle Johnson 1 month ago
As you’re creating your SMART key performance indicators (KPIs), make sure you’re not including vanity metrics. SMART KPIs should be specific, measurable, attainable, relevant and time bound. An example of a s […]
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Kirsten Overton wrote a new post, An Analysis of Owlsports.com’s Google Analytics Data, on the site Kirsten Overton 1 month ago
In my last E-Portfolio post, I talked about the ways Temple Athletics could implement Roger’s 5 Core Branding Strategies into their approach as they refresh Owlsports.com. There had to be a way for me to see i […]
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Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 1 month ago
In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]
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Montrease Cottle wrote a new post, SEO and the curse of Single Page Sites, on the site Montrease Cottle 1 month ago
Single page sites are a clear example of style versus functionality. They are very visually pleasing and maybe even more user friendly than multi-paged sites, but when it comes to SEO and keyword searching, they […]
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Kate Levy wrote a new post, Goodbye SaaS Blue: Salesloft Rebrand , on the site Kate Levy 1 month ago
In September 2021, the global sales enablement Saas company Salesloft dropped a major rebrand. They completely changed their visual identity and brand story.
What was once your typical blue, sans serif logo […]
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Samantha Sylvain wrote a new post, Pass the Szechuan Sauce, on the site Samantha Sylvain 1 month ago
McDonald’s iconic Szechuan sauce is coming back! McDonald’s has only sold Szechuan Sauce three times previously. The first time was during the premiere of “Mulan” in 1998. It was brought back agai […]
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Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 1 month ago
This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]
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Iridian Gonzalez wrote a new post, Why Do Emotional Campaigns Work?, on the site Iridian Gonzalez 1 month ago
Has an emotional campaign ever caught your attention and made you stop what you were doing? Emotional advertising is a great strategy many brands use in their favor. Whether a brand wants to cause happiness, […]
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Ryan Hartman wrote a new post, Brand Activation, on the site Ryan Hartman 1 month ago
Coachella Fantasy Meets the Metaverse Fantasy
How are parents of infants supposed to get first-hand feedback on baby strollers if the only humans who have actually “used” the product can’t talk? Sure, they […]
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Alexis Whyte wrote a new post, 10 Steps to an Effective, Fun Brand Refresh, on the site Alexis Whyte 1 month ago
Redefine and reconnect to your brand’s identity. What are you providing? And for who? What makes you stand out? Refocus on these important questions about your brand to see if it still aligns with the brand y […]
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Hannah O'Hara wrote a new post, Marketing in a Technology World: An Interview with Danny Aguilar, on the site Hannah O'Hara 1 month, 1 week ago
This article is a summary of an interview conducted with Danny Aguilar, Director of Marketing and Sponsorship with the Delaware State Fair. In this interview, he discusses the usage of data in the marketing role […]
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Andrew Baer wrote a new post, AI to Improve Race Day Performance, on the site Andrew Baer 1 month, 1 week ago
Anyone that wants to make progress on their fitness is very likely to purchase some kind of smartwatch or fitness tracker. Apple, Fitbit, and Garmin are just a few companies that provide users the ability to […]
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Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 month, 1 week ago
A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […] - Load More